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100   $a20101008d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing research$b[electronic resource] /$fSuja R. Nair
205   $aRev. ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2009
215   $a1 online resource (283 p.)
300   $aDescription based upon print version of record.
311   $a81-7866-609-X 
320   $aIncludes bibliographical references.
320   $aIncludes bibliographical references and index.
327   $apt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
330   $aThis book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples. The book`s Specific Features include:.: A decision research approach.; Practical illustrations especially on discussions involv
606   $aMarketing research
615  0$aMarketing research.
676   $a658.8/34
700   $aNair$b Suja R$01537597
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785036103321
996   $aMarketing research$93803508
997   $aUNINA