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Nair 205 $aRev. ed. 210 $aMumbai [India] $cHimalaya Pub. House$d2009 215 $a1 online resource (283 p.) 300 $aDescription based upon print version of record. 311 $a81-7866-609-X 320 $aIncludes bibliographical references. 320 $aIncludes bibliographical references and index. 327 $apt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases. 330 $aThis book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples. The book`s Specific Features include:.: A decision research approach.; Practical illustrations especially on discussions involv 606 $aMarketing research 615 0$aMarketing research. 676 $a658.8/34 700 $aNair$b Suja R$01537597 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785036103321 996 $aMarketing research$93803508 997 $aUNINA