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200 10$aAm I making myself clear $ea scientist's guide to talking to the public /$fCornelia Dean
210   $aCambridge, Mass. $cHarvard University Press$d2009
215   $a1 online resource (285 pages)
320   $aIncludes bibliographical references and index.
327   $aAn invitation to researchers -- Know your audience -- The landscape of journalism -- Covering science -- The problem of objectivity -- The scientist as source -- Public relations -- Telling stories on radio and TV -- Telling science stories online -- Writing about science and technology -- The editorial and op-ed pages -- Writing books -- On the witness stand -- Making policy -- Other venues.
330   $aAm I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
606   $aCommunication in science
606   $aScience news
606   $aScientists$xVocational guidance
615  0$aCommunication in science.
615  0$aScience news.
615  0$aScientists$xVocational guidance.
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