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100   $a20110217d2009      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aEncyclopaedia of brand equity management$hVol. III$b[electronic resource] /$fedited by Muhammad Mohsin
210   $aMumbai $cHimalaya Pub. House$d2009
215   $a1 online resource (921 p.)
225 0 $aEncyclopaedia of brand equity management
300   $aDescription based upon print version of record.
311   $a81-8318-894-X 
320   $aIncludes bibliographical references.
327   $aVol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY
330   $aManagement is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it is bound to further motivate them to achieve business goals and aspirations. In the wake of it, the measurement and management of the brand value has become a major issue for marketers and market researchers, over the past several decades. The concept of brand value and brand equity goes well beyond
606   $aBranding (Marketing)
606   $aBrand name products$xManagement$vEncyclopedias
615  0$aBranding (Marketing)
615  0$aBrand name products$xManagement
676   $a658.8/27
701   $aMohsin$b Muhammad$01483484
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784914603321
996   $aEncyclopaedia of brand equity management$93701604
997   $aUNINA