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010   $a1-281-14343-X
010   $a9786611143435
010   $a1-84663-717-1
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035   $a(EBL)328714
035   $a(OCoLC)192023247
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035   $a(PQKBTitleCode)TC0000672644
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100   $a19970626d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aBusiness process management journal$hVolume 13, Number 6$iMobile customer relationship management$b[electronic resource]
210   $a[Bradford, England] $cEmerald$d2007
215   $a1 online resource (128 p.)
225 1 $aBusiness Process Management Journal - Volume 13, Issue 6
300   $aDescription based upon print version of record.
311   $a1-84663-716-3 
320   $aIncludes bibliographical references.
327   $aCover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for Excellence
330   $aThis e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM.
410  0$aBusiness Process Management Journal - Volume 13, Issue 6
606   $aIndustrial management
606   $aReengineering (Management)
606   $aTotal quality management
615  0$aIndustrial management.
615  0$aReengineering (Management)
615  0$aTotal quality management.
676   $a650.05
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784853803321
996   $aBusiness process management journal$91759205
997   $aUNINA