LEADER 02593nam  2200589Ia 450 
001 9910784812303321
005 20230422045059.0
010   $a1-281-29805-0
010   $a9786611298050
010   $a1-84714-148-X
035   $a(CKB)1000000000407971
035   $a(EBL)436448
035   $a(OCoLC)568446119
035   $a(SSID)ssj0000268061
035   $a(PQKBManifestationID)11191901
035   $a(PQKBTitleCode)TC0000268061
035   $a(PQKBWorkID)10212864
035   $a(PQKB)11725132
035   $a(MiAaPQ)EBC436448
035   $a(Au-PeEL)EBL436448
035   $a(CaPaEBR)ebr10224766
035   $a(CaONFJC)MIL129805
035   $a(OCoLC)893333861
035   $a(EXLCZ)991000000000407971
100   $a20000303d2000      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aVisual identities$b[electronic resource] /$fJean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul
210  1$aLondon ;$aNew York $cContinuum$d2001
210  4$dİ2000$cBloomsbury Publishing,
215   $a1 recurso en linea (190 p.)
300   $aDescription based upon print version of record.
311   $a0-8264-4738-4 
320   $aIncludes bibliographical references (p. [172]-174) and index.
327   $aContents; Acknowledgements; Introduction: from design to 'bricolage'; 1 Waterman and its doubles; 2 IBM and Apple's logo-centrism; 3 Michel Bras: telling how tastes talk; 4 Chanel changing: the total look; 5 Epicurean Habitats; 6 Opinel: intelligence at knifepoint; References; Index
330   $aThe six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos
606   $aSemiotics
606   $aVisual communication
615  0$aSemiotics.
615  0$aVisual communication.
676   $a302.2
700   $aFloch$b Jean-Marie$f1947-$0145660
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784812303321
996   $aVisual identities$93775445
997   $aUNINA