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010   $a9786612545658
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035   $a(EBL)487181
035   $a(OCoLC)236084164
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035   $a(OCoLC)893334815
035   $a(OCoLC)1158313701
035   $a(OCoLC-P)1158313701
035   $a(FlBoTFG)9781003085324
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100   $a20060525d2006      uy             0
101 0 $aeng
135   $aurcnu|||unuuu
181   $ctxt
182   $cc
183   $acr
200 10$aEthnography at work /$fBrian Moeran
210  1$aNew York :$cBerg,$d2006.
215   $a1 online resource (164 p.)
300   $a"First published 2006 by Berg Publishers."
311   $a1-84520-498-0 
311   $a1-84520-497-2 
320   $aIncludes bibliographical references and index.
327   $aThe case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.
330   $aEthnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
606   $aAdvertising agencies$zJapan
606   $aAdvertising$zJapan
606   $aBusiness anthropology$zJapan
606   $aEthnology$xFieldwork$zJapan
615  0$aAdvertising agencies
615  0$aAdvertising
615  0$aBusiness anthropology
615  0$aEthnology$xFieldwork
676   $a659.1/11
700   $aMoeran$b Brian$f1944-$0646818
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910784738403321
996   $aEthnography at work$93820977
997   $aUNINA