LEADER 03336nam 2200733 a 450 001 9910784657803321 005 20230120004548.0 010 $a1-281-05064-4 010 $a9786611050641 010 $a0-08-047937-5 035 $a(CKB)1000000000364054 035 $a(EBL)294262 035 $a(OCoLC)469589508 035 $a(SSID)ssj0000302859 035 $a(PQKBManifestationID)11249144 035 $a(PQKBTitleCode)TC0000302859 035 $a(PQKBWorkID)10275641 035 $a(PQKB)10937444 035 $a(MiAaPQ)EBC294262 035 $a(Au-PeEL)EBL294262 035 $a(CaPaEBR)ebr10185955 035 $a(CaONFJC)MIL105064 035 $a(EXLCZ)991000000000364054 100 $a20071012d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMedia and the American child$b[electronic resource] /$fGeorge Comstock and Erica Scharrer 210 $aBurlington, MA $cElsevier$dc2007 215 $a1 online resource (388 p.) 300 $a"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii. 311 $a0-12-372542-9 320 $aIncludes bibliographical references (p. 307-349) and indexes. 327 $aDemographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what? 330 $aThis new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle.The average American child, aged 2-17, watches 25 hours of T 606 $aTelevision and children$zUnited States 606 $aMass media and children$zUnited States 606 $aMass media and teenagers$zUnited States 606 $aChildren and violence$zUnited States 606 $aYouth and violence$zUnited States 606 $aMassamedia$2gtt 606 $aKinderen$2gtt 607 $aVerenigde Staten$2gtt 615 0$aTelevision and children 615 0$aMass media and children 615 0$aMass media and teenagers 615 0$aChildren and violence 615 0$aYouth and violence 615 17$aMassamedia. 615 17$aKinderen. 676 $a302.230830973 686 $a05.30$2bcl 700 $aComstock$b George A$0142121 701 $aScharrer$b Erica$01497114 701 $aComstock$b George A$0142121 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784657803321 996 $aMedia and the American child$93722233 997 $aUNINA