LEADER 03970nam 2200661Ia 450 001 9910784643103321 005 20230120004728.0 010 $a1-280-62852-9 010 $a9786610628520 010 $a0-08-045545-X 035 $a(CKB)1000000000364634 035 $a(EBL)269561 035 $a(OCoLC)173480235 035 $a(SSID)ssj0000131213 035 $a(PQKBManifestationID)11129164 035 $a(PQKBTitleCode)TC0000131213 035 $a(PQKBWorkID)10013442 035 $a(PQKB)10952821 035 $a(Au-PeEL)EBL269561 035 $a(CaPaEBR)ebr10138252 035 $a(CaONFJC)MIL62852 035 $a(OCoLC)76937977 035 $a(CaSebORM)9780120958115 035 $a(MiAaPQ)EBC269561 035 $a(EXLCZ)991000000000364634 100 $a20050309d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCost-justifying usability$b[electronic resource] $ean update for an Internet age /$fedited by Randolph G. Bias and Deborah J. Mayhew 205 $a2nd ed. 210 $aAmsterdam ;$aBoston $cMorgan Kaufman$d2005 215 $a1 online resource (702 p.) 225 1 $aInteractive Technologies 300 $aDescription based upon print version of record. 311 $a0-12-095811-2 320 $aIncludes bibliographical references and index. 327 $aFront cover; Title page; Copyright page; Table of contents; Preface; 1: Justifying Cost-Justifying Usability; 2: User Interface Design's Return on Investment: Examples and Statistics; 3: A Basic Framework; 4: A Business Case Approach to Usability Cost Justification for the Web; 5: Marketing Usability; 6: Valuing Usability for Startups; 7: Cost-Justifying Usability in Vendor Companies; 8: Categories of Return on Investment and Their Practical Implications; 9: Usability Science: Tactical and Strategic Cost Justifications in Large Corporate Applications 327 $a10: The Return on Investment in Usability of Web Applications11: Making the Business Case for International User Centered Design; 12: Cost Justification of Usability Engineering for International Web Sites; 13: Return on Goodwill: Return on Investment for Accessibility; 14: Ethnography for Software Development; 15: Out of the Box: Approaches to Good Initial Interface Designs; 16: Keystroke Level Modeling as a Cost Justification Tool; 17: The Rapid Iterative Test and Evaluation Method: Better Products in Less Time; 18: Summative Usability Testing: Measurement and Sample Size 327 $a19: Cost-Justifying Online Surveys20: Cost-Benefit Framework and Case Studies; 21: At Sprint, Understanding the Language of Business Gives Usability a Positive Net Present Value; 22: Cost-Justifying Usability: The View from the Other Side of the Table; Index; About the Authors 330 $aYou just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time-guarantee a robust ROI!-ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Enginee 410 0$aInteractive Technologies 606 $aUser interfaces (Computer systems) 606 $aValue analysis (Cost control) 615 0$aUser interfaces (Computer systems) 615 0$aValue analysis (Cost control) 676 $a005.4/376 701 $aBias$b Randolph G$0535056 701 $aMayhew$b Deborah J$0536448 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784643103321 996 $aCost-justifying usability$91557195 997 $aUNINA