LEADER 05546nam 2200721Ia 450 001 9910784569303321 005 20230120004519.0 010 $a1-280-64148-7 010 $a9786610641482 010 $a0-08-045573-5 024 3 $z9780125662512 035 $a(CKB)1000000000363680 035 $a(EBL)269955 035 $a(OCoLC)469388236 035 $a(SSID)ssj0000220066 035 $a(PQKBManifestationID)11192135 035 $a(PQKBTitleCode)TC0000220066 035 $a(PQKBWorkID)10137254 035 $a(PQKB)11765209 035 $a(Au-PeEL)EBL269955 035 $a(CaPaEBR)ebr10138281 035 $a(CaONFJC)MIL64148 035 $a(CaSebORM)9780125662512 035 $a(MiAaPQ)EBC269955 035 $a(EXLCZ)991000000000363680 100 $a20060112d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe persona lifecycle$b[electronic resource] $ekeeping people in mind throughout product design /$fJohn Pruitt, Tamara Adlin 205 $a1st edition 210 $aAmsterdam ;$aBoston $cElsevier $cMorgan Kaufmann Publishers, an imprint of Elsevier$dc2006 215 $a1 online resource (741 p.) 225 1 $aInteractive Technologies 300 $aDescription based upon print version of record. 311 $a0-12-566251-3 320 $aIncludes bibliographical references and index. 327 $aFront cover; ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP!; THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES; Title page; Copyright; front matter; DEDICATION; CONTENTS; ACKNOWLEDGMENTS; FOREWORD; body; 1 THE NEXT FRONTIER FOR USER-CENTERED DESIGN; YOU ARE ALREADY A PROFESSIONAL IMAGINER; THIS BOOK IS ABOUT BUILDING PRODUCTS FOR PEOPLE; WHY DO WE NEED PERSONAS?; PERSONAS HELP MAKE USER-CENTERED DESIGN POSSIBLE; USER REPRESENTATIONS ARE NOT NEW AND WE CAN LEARN A LOT FROM THE PAST; THE NEXT FRONTIER FOR PERSONAS 327 $aSOUNDS GREAT! LET'S USE PERSONAS! ...IT'S EASIER SAID THAN DONETHIS BOOK IS DESIGNED TO FILL IN THE GAPS; SUMMARY; 2 OVERVIEW OF THE PERSONA LIFECYCLE; THE PHASES OF THE PERSONA LIFECYCLE; THE PERSONA LIFECYCLE IS DESIGNED TO ENHANCE, NOT REPLACE,YOUR EXISTING PROCESSES; PUTTING IT ALL TOGETHER:THE PERSONA LIFECYCLE IN ACTION; SUMMARY; 3 PERSONA FAMILY PLANNING; SETTING THE SCENE: WHAT'S GOING ON IN YOUR ORGANIZATION NOW IF YOU'RE NOT USING PERSONAS?; WHAT IS FAMILY PLANNING FOR PERSONAS?; BUILDING A CORE TEAM; RESEARCHING YOUR OWN ORGANIZATION (ORGANIZATIONAL INTROSPECTION) 327 $aCREATE AN ACTION PLANDECIDE WHEN AND HOW TO INVOLVE CONSULTANTS; IDENTIFY DATA SOURCES AND COLLECT DATA; PLAN AND EXECUTE YOUR OWN Y USER RESEARCH; CONDUCT FIELD STUDIES TO GATHER QUALITATIVE DATA; COLLECT DATA THROUGH SECONDARY SOURCES; TRACK AND MANAGE DATA SOURCES AS YOU COLLECT THEM; SUMMARY; 4 PERSONA CONCEPTION AND GESTATION; SETTING THE SCENE: WHAT'S GOING ON IN YOUR ORGANIZATION NOW?; WHAT IS CONCEPTION AND GESTATION FOR PERSONAS?; PERSONA CONCEPTION: STEPS 1, 2, AND 3; PERSONA GESTATION:STEPS 4, 5, AND 6; HOW TO KNOW YOU ARE READY FOR BIRTH AND MATURATION; SUMMARY 327 $a5 PERSONA BIRTH AND MATURATIONSETTING THE SCENE-WHAT'S GOING ON IN YOUR ORGANIZATION NOW?; WHAT IS BIRTH AND MATURATION FOR PERSONAS?; STEP 1: PREPARE FOR BIRTH AND BEYOND; STEP 2: BIRTH; STEP 3: MATURATION; PERSONA ARTIFACTS (THE WHAT AND HOW OF COMMUNICATING YOUR PERSONAS); IF YOU ARE A CONSULTANT; SUMMARY; 6 PERSONA ADULTHOOD; SETTING THE SCENE-WHAT'S GOING ON IN YOUR ORGANIZATION NOW?; WHAT IS ADULTHOOD FOR PERSONAS?; PLAN, DESIGN, EVALUATE, RELEASE: HOW TO USE PERSONAS DURING THE STAGES OF PRODUCT DEVELOPMENT; STAGE 1: USE PERSONAS TO PLAN YOUR PRODUCT 327 $aSTAGE 2: USE PERSONAS TO EXPLORE DESIGN SOLUTIONSSTAGE 3: USE PERSONAS TO EVALUATE YOUR SOLUTIONS; STAGE 4: USE PERSONAS TO SUPPORT THE RELEASE OF YOUR PRODUCT; TRANSITIONING INTO LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT; SUMMARY; 7 PERSONA LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT; SETTING THE SCENE: WHAT'S GOING ON IN YOUR ORGANIZATION NOW?; WHAT IS LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT FOR PERSONAS?; LIFETIME ACHIEVEMENT: MEASURE THE RETURN ON INVESTMENT (ROI) OF YOUR PERSONA EFFORT; REUSE AND RETIREMENT: DECIDE HOW TO MANAGE THE TRANSITION TO THE NEXT PROJECT; SUMMARY 327 $a8 USERS, ROLES, AND PERSONAS 330 $aIf you design and develop products for people, this book is for you. The Persona Lifecycle addresses the "how? of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered des 410 0$aInteractive Technologies 606 $aProduct management 606 $aNew products 606 $aResearch, Industrial 615 0$aProduct management. 615 0$aNew products. 615 0$aResearch, Industrial. 676 $a658.5/03 700 $aPruitt$b John$01584255 701 $aAdlin$b Tamara$01584256 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784569303321 996 $aThe persona lifecycle$93867918 997 $aUNINA