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100   $a20180706d2004      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing information $ea strategic guide for business and finance libraries /$fWendy Diamond, Michael R. Oppenheim
210  1$aNew York :$cRoutledge,$d2004.
215   $a1 online resource (367 p.)
300   $aCo-published simultaneously as Journal of business & finance librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
311   $a1-306-11167-6 
311   $a0-7890-2112-9 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Researching the competitive environment --  Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
330   $aHelp your patrons create effective marketing research plans with this sourcebook!  Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.  Mar
606   $aMarketing research$vHandbooks, manuals, etc
606   $aStrategic planning$vHandbooks, manuals, etc
615  0$aMarketing research
615  0$aStrategic planning
676   $a658.8/3
700   $aDiamond$b Wendy$f1953-,$01512384
701   $aOppenheim$b Michael R$01512385
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784485603321
996   $aMarketing information$93746239
997   $aUNINA