LEADER 03371oam  2200697I  450 
001 9910784485303321
005 20230207225509.0
010   $a1-135-59998-X
010   $a1-135-59999-8
010   $a1-282-32610-4
010   $a9786612326103
010   $a1-4106-1726-2
024 7 $a10.4324/9781410617262 
035   $a(CKB)1000000000347605
035   $a(EBL)274536
035   $a(OCoLC)476019464
035   $a(SSID)ssj0000130902
035   $a(PQKBManifestationID)11140100
035   $a(PQKBTitleCode)TC0000130902
035   $a(PQKBWorkID)10098705
035   $a(PQKB)10048588
035   $a(MiAaPQ)EBC274536
035   $a(Au-PeEL)EBL274536
035   $a(CaPaEBR)ebr10149994
035   $a(CaONFJC)MIL232610
035   $a(OCoLC)935261574
035   $a(OCoLC)77521690  
035   $a(EXLCZ)991000000000347605
100   $a20180706d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCorporate public affairs $einteracting with interest groups, media, and government /$fOtto Lerbinger
210  1$aMahwah, N.J. :$cLawrence Erlbaum,$d2006.
215   $a1 online resource (496 p.)
225 1 $aLEA's communication series
300   $aDescription based upon print version of record.
311   $a0-8058-5643-9 
311   $a0-8058-5642-0 
320   $aIncludes bibliographical references and indexes.
327   $aContents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities
327   $a12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; 
330   $aExploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
410  0$aLEA's communication series.
606   $aCorporations$xPublic relations
606   $aCorporations$xPolitical activity
606   $aSocial responsibility of business
615  0$aCorporations$xPublic relations.
615  0$aCorporations$xPolitical activity.
615  0$aSocial responsibility of business.
676   $a659.2/85
700   $aLerbinger$b Otto.$0114226
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784485303321
996   $aCorporate public affairs$93746236
997   $aUNINA