LEADER 03294oam 2200661I 450 001 9910784484603321 005 20230207225553.0 010 $a1-135-60530-0 010 $a1-135-60531-9 010 $a1-282-37553-9 010 $a9786612375538 010 $a1-4106-1697-5 024 7 $a10.4324/9781410616975 035 $a(CKB)1000000000347632 035 $a(EBL)274507 035 $a(OCoLC)476019322 035 $a(SSID)ssj0000160470 035 $a(PQKBManifestationID)11159345 035 $a(PQKBTitleCode)TC0000160470 035 $a(PQKBWorkID)10182133 035 $a(PQKB)11279497 035 $a(MiAaPQ)EBC274507 035 $a(Au-PeEL)EBL274507 035 $a(CaPaEBR)ebr10149980 035 $a(CaONFJC)MIL237553 035 $a(OCoLC)77482515 035 $a(EXLCZ)991000000000347632 100 $a20180706d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGaining influence in public relations $ethe role of resistance in practice /$fBruce K. Berger, Bryan H. Reber 210 1$aMahwah, N.J. :$cLawrence Erlbaum Publishers,$d2006. 215 $a1 online resource (291 p.) 225 1 $aLEA's communication series 300 $aDescription based upon print version of record. 311 $a0-8058-5293-X 311 $a0-8058-5292-1 320 $aIncludes bibliographical references and index. 327 $aContents; About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations 327 $a9 The Power of Political Will and Intelligence10 Breaking Out of the "Iron Cage" of Practice; 11 A Public Relations Manifesto; Appendix: The Dissent Survey; References; Author Index; Subject Index 330 $aGaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to 410 0$aLEA's communication series. 606 $aPublic relations 606 $aPower (Social sciences) 615 0$aPublic relations. 615 0$aPower (Social sciences) 676 $a659.2 700 $aBerger$b Bruce K.$01512374 701 $aReber$b Bryan H$01512375 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910784484603321 996 $aGaining influence in public relations$93746229 997 $aUNINA