LEADER 01702nam 2200397Ia 450 001 996386769203316 005 20200818215411.0 035 $a(CKB)4940000000076864 035 $a(EEBO)2240928121 035 $a(OCoLC)ocm12381417e 035 $a(OCoLC)12381417 035 $a(EXLCZ)994940000000076864 100 $a19850813d1658 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aBowker, 1675, an almanack for the year of our Lord God, MDCLXXV$b[electronic resource] $ebeing the third from bissextile or leap-year, containing the daily motions of the sun, moon, planets and fixed stars, their risings and settings, the aspects of the planets, inclination of the air, times of the tides, and whatsoever else is necessary to the compleating of a diary or day-book, fitting all mens occasions, calculated properly for the meridian of London, but may generally serve all England : being furnished with necessary rules, tables and directions ... /$fby James Bowker .. 210 $aLondon $cPrinted by E. Cotes for the company of Stationers$d1658 215 $a[44] p 300 $aReproduction of original in Bodleian Library. 300 $aRunning title: Bowker, 1675. 330 $aeebo-0014 606 $aAlmanacs, English 606 $aAstrology$vEarly works to 1800 606 $aEphemerides 615 0$aAlmanacs, English. 615 0$aAstrology 615 0$aEphemerides. 700 $aBowker$b James$ffl. 1668-1684.$0793138 801 0$bEAA 801 1$bEAA 801 2$bm/c 801 2$bWaOLN 906 $aBOOK 912 $a996386769203316 996 $aBowker, 1675, an almanack for the year of our Lord God, MDCLXXV$92335110 997 $aUNISA LEADER 02969nam 22006134a 450 001 9910784475203321 005 20230829002826.0 010 $a1-280-91279-0 010 $a9786610912797 010 $a0-7656-2209-2 035 $a(CKB)1000000000348432 035 $a(EBL)302399 035 $a(OCoLC)437183431 035 $a(SSID)ssj0000099479 035 $a(PQKBManifestationID)11132961 035 $a(PQKBTitleCode)TC0000099479 035 $a(PQKBWorkID)10025985 035 $a(PQKB)10628294 035 $a(MiAaPQ)EBC302399 035 $a(Au-PeEL)EBL302399 035 $a(CaPaEBR)ebr10178054 035 $a(CaONFJC)MIL91279 035 $a(EXLCZ)991000000000348432 100 $a20060201d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising account planning$b[electronic resource] $ea practical guide /$fLarry D. Kelley and Donald W. Jugenheimer 210 $aArmonk, N.Y. $cM.E. Sharpe$dc2006 215 $a1 online resource (168 p.) 300 $aDescription based upon print version of record. 311 $a0-7656-1729-3 320 $aIncludes bibliographical references and index. 327 $aPreface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: Recon software -- Packaged-goods case study: Chiffon margarine -- Retail case study : Kmart and Sears -- Index -- About the authors. 327 $aContents -- Preface and acknowledgments -- What is account planning? -- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: recon software -- Packaged goods case study: chiffon margarine -- Retail case study : Kmart and Sears -- Index. 330 $aCovers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. 606 $aAdvertising 606 $aAdvertising$xManagement 606 $aAdvertising campaigns 615 0$aAdvertising. 615 0$aAdvertising$xManagement. 615 0$aAdvertising campaigns. 676 $a659.1/11 700 $aKelley$b Larry D.$f1955-$01564134 701 $aJugenheimer$b Donald W$01564135 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784475203321 996 $aAdvertising account planning$93833036 997 $aUNINA