LEADER 05225nam 2200625Ia 450 001 9910784354703321 005 20200520144314.0 010 $a1-280-75203-3 010 $a9786610752034 010 $a0-08-046832-2 035 $a(CKB)1000000000349836 035 $a(EBL)285844 035 $a(OCoLC)181845876 035 $a(SSID)ssj0000230849 035 $a(PQKBManifestationID)11947234 035 $a(PQKBTitleCode)TC0000230849 035 $a(PQKBWorkID)10198371 035 $a(PQKB)10035114 035 $a(MiAaPQ)EBC285844 035 $a(Au-PeEL)EBL285844 035 $a(CaPaEBR)ebr10160332 035 $a(CaONFJC)MIL75203 035 $a(PPN)13917575X 035 $a(EXLCZ)991000000000349836 100 $a20070123d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe pursuit of new product development$b[electronic resource] $ethe business development process /$fMarc A. Annacchino 210 $aAmsterdam ;$aBoston $cButterworth-Heinemann$d2007 215 $a1 online resource (525 p.) 300 $aIncludes index. 311 $a0-7506-7993-X 327 $aFront Cover; The Pursuit of New Product Development: The Business Development Process; Copyright Page; Contents; Dedication; Preface; Chapter 1: The Business Objective; Background; Perspectives Internal to the Organization; Continuity; Leverage; Flow; Pursuit; Perspectives External to the Organization; Summary; Chapter 2: The Market Opportunity; The Marketplace Within Our World; Marketplace Dynamics; Product Concept Synthesis; Product Integration into the Business; The Competitive Arena; The Pathways to the Product; Summary; Chapter 3: The Business concept to the New Product 327 $aThe Pathway to the Customer NeedsEngaging the Market and the Customer; Definition of the Product; Product Planning; Development Management; Interdisciplinary Considerations; Pathway Through the Organization; Product Definition Documentation; Summary; Chapter 4: The Product and Business Plan; Business Plan-Blueprint to Success; Product-Plan Integration; Selling and Funding the Program; Corporate Operations Using the Plan; Dynamics of the Plan; Customer and Market Input to the Plan; Plan Corrective Action; Summary; Chapter 5: Justifying a Program-The Accounting Viewpoint; Background 327 $aDevelopment and Accounting: Two Different DisciplinesFinancial and Business Modeling; Risk, Reward, Timing; Cash, Timing, Business Cycles; External Economic Forces; Program Continuity; Structure of Finances; Appropriation; Continuous Appropriations; Summary; Chapter 6: Starting Out; Logistics and Provisions; Organizational Dynamics; Project/Team Format; Management Reporting; Intellectual Property Protocol; Communications Protocol; Culture of the Group; Time Base; Corrective Improvement; Summary; Chapter 7: Executing The Plan; Core Competencies; Core Technology Development 327 $aOutsourcing DevelopmentCore Product Development; Critical Program Skills; Legal Issues; Summary; Chapter 8: Manufacturing Development; Manufacturing Program Management; Design for Manufacturing; Process Competencies; Process Development; Outsourcing; Training of Manufacturing Personnel; Inventory Control; Manufacturing Records; Purchasing and Procurement; Manufacturing Throughput; Quality Management; Cost Containment; Summary; Chapter 9: The Prelaunch Checklist; Extensions to Engineering and Manufacturing; Product Certifications; Pilot Run Operations; Field Testing and Customer Acceptance 327 $aProduct InformationCompany Infrastructure; Channel Infrastructure; Assessment-Price Versus Value; Product Run Preparation; Feedback Systems; Summary; Chapter 10: The Product Launch; Product Promotion; Customer Visits; Initial Sales Evaluation; Production Volume Forecasting; Inventory Control; Sales Channel Initiatives; Summary; Chapter 11: The Pursuit and Product Management; Product Portfolio; Growth Strategy; Product Maintenance; Quality Management (Production); Product Recalls; Product Evolution; Product Life Cycle Management; Summary; Chapter 12: Business Development Records Format 327 $aOrganizational Format 330 $aProduct Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools 606 $aNew products 606 $aProduct management 615 0$aNew products. 615 0$aProduct management. 676 $a658.575 700 $aAnnacchino$b Marc A$0627463 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784354703321 996 $aThe pursuit of new product development$93744907 997 $aUNINA