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100   $a20050314d2005      uy             0
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135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGoing places with youth outreach$b[electronic resource] $esmart marketing strategies for your library /$fAngela B. Pfeil
210   $aChicago $cAmerican Library Association$d2005
215   $a1 online resource (129 p.)
300   $aDescription based upon print version of record.
311   $a0-8389-0900-0 
320   $aIncludes bibliographical references (p. 111-114) and index.
327   $aWhat is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together.
330   $aCorporations know that marketing to kids is big business?with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin
606   $aChildren's libraries$zUnited States$xMarketing
606   $aLibrary outreach programs$zUnited States
615  0$aChildren's libraries$xMarketing.
615  0$aLibrary outreach programs
676   $a021.2/0973
700   $aPfeil$b Angela B$01578946
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784209203321
996   $aGoing places with youth outreach$93858651
997   $aUNINA