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100   $a20030128d2003      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe visible librarian$b[electronic resource] $easserting your value with marketing and advocacy /$fJudith A. Siess
210   $aChicago $cAmerican Library Association$d2003
215   $a1 online resource (172 p.)
300   $aDescription based upon print version of record.
311   $a0-8389-0848-9 
320   $aIncludes bibliographical references (p. 123-146) and index.
327   $aThe primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
330   $aRecent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the too
606   $aLibraries$xPublic relations
606   $aLibraries$xMarketing
606   $aAdvertising$xLibraries
606   $aPublic services (Libraries)
615  0$aLibraries$xPublic relations.
615  0$aLibraries$xMarketing.
615  0$aAdvertising$xLibraries.
615  0$aPublic services (Libraries)
676   $a021.7
700   $aSiess$b Judith A$01504181
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784206003321
996   $aThe visible librarian$93733041
997   $aUNINA