LEADER 03210nam  2200613Ia 450 
001 9910784026103321
005 20200520144314.0
010   $a1-280-73784-0
010   $a9786610737840
010   $a1-84663-239-0
024 3 $z9781846632389
035   $a(CKB)1000000000337348
035   $a(EBL)285518
035   $a(OCoLC)99763564
035   $a(SSID)ssj0000465497
035   $a(PQKBManifestationID)11310580
035   $a(PQKBTitleCode)TC0000465497
035   $a(PQKBWorkID)10439719
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035   $a(MiAaPQ)EBC285518
035   $a(Au-PeEL)EBL285518
035   $a(CaPaEBR)ebr10156459
035   $a(CaONFJC)MIL73784
035   $a(OCoLC)182530056
035   $a(NjHacI)991000000000337348
035   $a(EXLCZ)991000000000337348
100   $a20000815d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aCustomer loyalty, retention, and customer relationship management$b[electronic resource]
210   $aBradford, England $cEmerald Group Publishing$dc2006
210  1$aBradford, England :$cEmerald Group Publishing,$d2006.
215   $a1 online resource (117 p.)
225 0 $aJournal of Consumer Marketing ;$v23, no. 7
300   $aDescription based upon print version of record.
311   $a1-84663-238-2 
327   $aCover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you!
327   $aA strategic approach to building online customer loyalty: integrating customer profitability tiersThe royalty of loyalty: CRM, quality and retention; Masochistic marketing: Volvo Australia's not "so safe" strategy; Customer satisfaction and loyalty in a digital environment: an empirical test; Customer loyalty programs: are they fair to consumers?; Can a brand outperform competitors on cross-category loyalty? An examination of cro
330   $aWhy do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company's specific brand, but also tend to have these customer's become "brand advocates" in attracting new customers for that company? In this e-book, the concept of customer loyalty, retention and customer relationship management (CRM) is evaluated and examined.
606   $aCustomer relations
606   $aConsumer behavior
615  0$aCustomer relations.
615  0$aConsumer behavior.
676   $a658.812
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784026103321
996   $aCustomer loyalty, retention, and customer relationship management$93748890
997   $aUNINA