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100   $a20180331d2003      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe changing face of multinationals in Southeast Asia /$fTim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin
210  1$aLondon ;$aNew York :$cRoutledge,$d2003.
215   $a1 online resource (344 p.)
225 1 $aWorking in Asia
300   $aDescription based upon print version of record.
311   $a0-203-37835-0 
311   $a0-415-26095-7 
320   $aIncludes bibliographical references (p. [320]-325) and index.
327   $aBook Cover; Title; Contents; Acknowledgments; Introduction; The Southeast Asia regional bloc: salient features; ASEAN business context; Rise of the multinational; Organizational change; Organizational downsizing; Corporate consolidation; Human resources management; Electronic technology; Information tracking; Marketing; The marketing function; Product, brand and pricing strategy; Advertising and promotion; Distribution; Conclusions; References; Index
330   $aThis book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading b
410  0$aWorking in Asia.
606   $aInternational business enterprises$zSoutheast Asia
606   $aCorporations, Foreign$zSoutheast Asia
606   $aInvestments, Foreign$zSoutheast Asia
606   $aFinancial crises$zSoutheast Asia
615  0$aInternational business enterprises
615  0$aCorporations, Foreign
615  0$aInvestments, Foreign
615  0$aFinancial crises
676   $a338.8/88599
700   $aAndrews$b Tim G.$f1968,$01518586
701   $aChompusri$b Nartnalin$f1970-$01518587
701   $aBaldwin$b Bryan J.$f1937-$01518588
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783975803321
996   $aThe changing face of multinationals in Southeast Asia$93756206
997   $aUNINA