LEADER 02624nam  2200589Ia 450 
001 9910783491503321
005 20230617033710.0
010   $a1-280-50899-X
010   $a9786610508990
010   $a1-84544-319-5
035   $a(CKB)1000000000032700
035   $a(EBL)233917
035   $a(OCoLC)64682690
035   $a(SSID)ssj0000674124
035   $a(PQKBManifestationID)11417205
035   $a(PQKBTitleCode)TC0000674124
035   $a(PQKBWorkID)10646577
035   $a(PQKB)10971816
035   $a(MiAaPQ)EBC233917
035   $a(Au-PeEL)EBL233917
035   $a(CaPaEBR)ebr10085695
035   $a(CaONFJC)MIL50899
035   $a(OCoLC)133159925
035   $a(EXLCZ)991000000000032700
100   $a20000815d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aServices research in a cross-cultural/cross-national context$b[electronic resource] /$fguest editor: John B. Ford
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (137 p.)
225 0 $aInternational marketing review ;$vv.22, no. 3
300   $aDescription based upon print version of record.
311   $a1-84544-160-5 
327   $aCONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers
330   $aThis special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context.
606   $aMarketing research
606   $aService industries
615  0$aMarketing research.
615  0$aService industries.
676   $a658.8
676   $a658.8342
701   $aFord$b John B$0256582
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783491503321
996   $aServices research in a cross-cultural$93722007
997   $aUNINA