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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aDigital Play$b[electronic resource] $eThe Interaction of Technology, Culture, and Marketing
210   $aMontre?al $cMcGill-Queen's University Press$d2014
215   $a1 online resource (378 p.)
300   $aDescription based upon print version of record.
311   $a0-7735-2591-2 
311   $a0-7735-2543-2 
327   $aPages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378
330   $aIn a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.
606   $aElectronic books
606   $aElectronic games -- Social aspects
606   $aElectronic games industry
606   $aVideo games$xSocial aspects
606   $aVideo games$xEconomic aspects
606   $aIndustries$2HILCC
606   $aRecreation & Sports$2HILCC
606   $aBusiness & Economics$2HILCC
606   $aSocial Sciences$2HILCC
615  4$aElectronic books.
615  4$aElectronic games -- Social aspects.
615  4$aElectronic games industry.
615  0$aVideo games$xSocial aspects
615  0$aVideo games$xEconomic aspects
615  7$aIndustries
615  7$aRecreation & Sports
615  7$aBusiness & Economics
615  7$aSocial Sciences
676   $a338.4/77948
700   $aKline$b Stephen$048259
701   $aDyer-Witheford$b Nick$0706529
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910783403303321
996   $aDigital Play$93763376
997   $aUNINA