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100   $a20011019d2004      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aFashion marketing$b[electronic resource] $ebuilding the research agenda /$fAnne Marie Doherty
210   $aBradford, England $cEmerald Group Publishing$dc2004
215   $a1 online resource (197 p.)
225 1 $aEuropean Journal of Marketing. No. 7 ;$vVol. 38
300   $aDescription based upon print version of record.
311   $a0-86176-973-2 
327   $aCONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
327   $aFashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors
330   $aResearch that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate the internationalisation of retailer operations. This study seeks to re-dress this research neglect and does so by focusing upon the fashion sector. The aim of this study is to identify the problems that may arise from fashion retailers' international relationships. The paper reports the findings of
410  0$aEuropean journal of marketing ;$vv. 38, no. 7.
606   $aFashion merchandising
606   $aRetail trade
615  0$aFashion merchandising.
615  0$aRetail trade.
676   $a687.068/8
700   $aDoherty$b Anne Marie$01484889
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783385603321
996   $aFashion marketing$93703717
997   $aUNINA