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100   $a20011019d2004      uy             0
101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 00$aDevelopments in export marketing$b[electronic resource] /$fGuest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea
210   $aBradford, England $cEmerald Group Publishing$dc2004
215   $a1 online resource (213 p.)
225 1 $aInternational Marketing Review. No. 4/5 ;$vVol. 21
300   $aDescription based upon print version of record.
311   $a0-86176-991-0 
327   $aCONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial; Export-import relationships in a global organization: a relational contracting analysis of subsidiary behavior; Internet and exporting: determinants of success in virtual export channels; Comparing export marketing channels: developed versus developing countries; Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives; Importers' relationships with exporters: does culture matter?
327   $aExport promotion organization emergence and development: a call to researchImpact of export promotion programs on firm competencies, strategies and performance; Strategic flexibility in export expansion: growing through withdrawal; International learning: antecedents and performance implications among newly internationalizing companies in an exporting context; Cracking export markets with genetically modified crops
330   $aExport marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particula
410  0$aInternational Marketing Review.$nNo. 4/5 ;$vv. 21.
606   $aExport marketing
606   $aExports
615  0$aExport marketing.
615  0$aExports.
676   $a658.848
701   $aBalabanis$b George$01484876
701   $aTheodosiou$b Marios$01484877
701   $aKatsikea$b Evangelia S$01484878
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783384303321
996   $aDevelopments in export marketing$93703704
997   $aUNINA