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010   $a1-280-16888-9
010   $a9786610168880
010   $a0-8213-6269-0
024 7 $a10.1596/978-0-8213-6268-6
035   $a(CKB)1000000000031584
035   $a(EBL)459369
035   $a(OCoLC)60844977
035   $a(SSID)ssj0000086102
035   $a(PQKBManifestationID)12015482
035   $a(PQKBTitleCode)TC0000086102
035   $a(PQKBWorkID)10025787
035   $a(PQKB)11519220
035   $a(MiAaPQ)EBC459369
035   $a(Au-PeEL)EBL459369
035   $a(CaPaEBR)ebr10082383
035   $a(CaONFJC)MIL16888
035   $a(OCoLC)70742864
035   $a(The World Bank)2005416766
035   $a(The World Bank)ocm61233081
035   $a(US-djbf)14063759
035   $a(EXLCZ)991000000000031584
100   $a20050804d2005      uf             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCounting on communcation : $ethe Uganda nutrition and early childhood development project /$fCelilia Cananero-Verzosa
210  1$aWashington, D.C. :$cWorld Bank,$dc2005.
215   $avii, 41 pages ;$d26 cm
225 0 $aWorld Bank working paper,$x1726-5878 ;$vno. 59
300   $aDescription based upon print version of record.
311   $a0-8213-6268-2 
320   $aIncludes bibliographical references.
327   $aContents; Preface; Acknowledgments; Introduction; Designing Strategic Communication for Behavior Change; LIST OF TABLES; Link Communication Objectives to Outcomes; Understand Target Audiences Through Research; LIST OF BOXES; Map the Road to Behavior Change; Define Operationally-linked Communication Activities; Influencing Project Outcomes Through Strategic Communication; Critical Success Factors; Policy and Operational Implications; APPENDIXES; LIST OF UNNUMBERED TABLES; Bibliography
330   $aThe Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.
410  0$aWorld Bank e-Library.
606   $aHealth promotion$zUganda
606   $aMalnutrition in children$zUganda$xPrevention
606   $aEconomic assistance$zUganda
606   $aHealth, Nutrition, and Population
606   $aSocial and Cultural Issues
615  0$aHealth promotion
615  0$aMalnutrition in children$xPrevention.
615  0$aEconomic assistance
615  0$aHealth, Nutrition, and Population.
615  0$aSocial and Cultural Issues.
676   $a362.196/390096761
700   $aCabanero-Verzosa$b Cecilia$01105182
712 02$aWorld Bank.
801  0$bUUM
801  1$bUUM
801  2$bBAKER
801  2$bDLC
906   $aBOOK
912   $a9910783340903321
996   $aCounting on communcation$93718012
997   $aUNINA