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010   $a9786610514502
010   $a1-84544-189-3
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035   $a(EBL)231833
035   $a(OCoLC)61401510
035   $a(SSID)ssj0000465366
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035   $a(PQKBTitleCode)TC0000465366
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100   $a20000815d2004      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aBehavioral pricing$b[electronic resource] /$fGuest editors Hooman Estelani and Sarah Maxwell
210   $aBradford, England $cEmerald Group Publishing$dc2004
215   $a1 online resource (97 p.)
225 1 $aJournal of Product & Brand Management. No. 6 ;$vVol. 13
300   $aDescription based upon print version of record.
311   $a1-84544-025-0 
327   $aContents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency
330   $aPrice management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004
410  0$aJournal of Product & Brand Management.$nNo. 6 ;$vv. 13.
606   $aNew products$xMarketing
606   $aPricing
615  0$aNew products$xMarketing.
615  0$aPricing.
676   $a658.8/16
701   $aEstelani$b Hooman$01519317
701   $aMaxwell$b Sarah$0879146
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783290203321
996   $aBehavioral pricing$93757348
997   $aUNINA