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100   $a20020626d2003      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGurus on marketing$b[electronic resource] /$fSultan Kermally
210   $aLondon $cThorogood$dc2003
215   $a1 online resource (176 p.)
300   $aDescription based upon print version of record.
311   $a1-85418-243-9 
327   $aAcknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information
330   $aThis is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
606   $aMarketing
606   $aMarketing$xManagement
615  0$aMarketing.
615  0$aMarketing$xManagement.
676   $a658.8
700   $aKermally$b Sultan$0149544
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783287303321
996   $aGurus on marketing$92022910
997   $aUNINA