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010   $a9786610369881
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100   $a20110110d2001      fy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aUnderstanding audiences$b[electronic resource] $etheory and method /$fAndy Ruddock
210   $aLondon $cSAGE$d2001
215   $a1 online resource (201 p.)
300   $aDescription based upon print version of record.
311   $a0-7619-6345-6 
311   $a0-7619-6344-8 
320   $aIncludes bibliographical references (p. [182]-197) and index.
327   $aCover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index
330 8 $aUnderstanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
606   $aMass media$xAudiences$xResearch
606   $aMass media$xInfluence$xResearch
615  0$aMass media$xAudiences$xResearch.
615  0$aMass media$xInfluence$xResearch.
676   $a302.23072
700   $aRuddock$b Andy$01488747
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910783243403321
996   $aUnderstanding audiences$93709096
997   $aUNINA