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010   $a9786610515103
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100   $a20041016d2004      my             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aInternational marketing in the Asia-Pacific region$hPart 2 /$b[electronic resource] /$fguest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip
210   $a[Bradford, England] $cEmerald Group Pub.$d2004
215   $a1 online resource (103 p.)
225 1 $aInternational marketing review ;$vv. 21, no. 3, 2004
300   $aDescription based upon print version of record.
311   $a0-86176-976-7 
320   $aIncludes bibliographical references.
327   $aCONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial International marketing in the Asia-Pacific region; VIEWPOINT International marketing in Southeast Asia; Identifying export opportunities: the case of Thailand; China's entry to WTO: global marketing issues, impact, and implications for China; Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path; The marketing strategy-performance relationship in an export-driven developing economy
330   $aA decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC fou
410  0$aInternational marketing review ;$vv. 21, no. 3, 2004.
606   $aExport marketing$zAsia
606   $aExport marketing$zChina
606   $aExport marketing$zThailand
615  0$aExport marketing
615  0$aExport marketing
615  0$aExport marketing
676   $a330.972
701   $aChao$b Paul$f1919-$01532047
701   $aSamiee$b Saeed$01532048
701   $aYip$b Leslie Sai-Chung$01532049
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783065703321
996   $aInternational marketing in the Asia-Pacific region$93778064
997   $aUNINA