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200 10$aWorlds of written discourse $fVijay K. Bhatia
210  1$aLondon $aNew York $cContinuum $d2006.
215   $a1 online resource (247 p.)
225 1 $aAdvances in applied linguistics
300   $aFirst published in 2004 by Continuum, reprinted 2005, 2006
311   $a0-8264-5446-1 
311   $a0-8264-5445-3 
320   $aIncludes bibliographical references and index
327   $a1. Overview: Perspectives on Discourse -- 2. The World of Reality -- 3. The World of Private Intentions -- 4. The World of Analysis -- 5. The World of Applications
330   $a"Genre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book. The book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, the world of analysis and the world of applications. Using examples from a range of situations including advertising, business, academia, economics, law, book introductions, reports, media and fundraising, Bhatia uses discourse analysis to move genre theory away from educational contexts and into the real world."--Bloomsbury Publishing
330 8 $aGenre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book. The book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, the world of analysis and the world of applications. Using examples from a range of situations including advertising, business, academia, economics, law, book introductions, reports, media and fundraising, Bhatia uses discourse analysis to move genre theory away from educational contexts and into the real world. Introduction ? Overview: Perspectives on Discourse ? The World of Reality ? The World of Private Intentions ? The World of Analysis ? The World of Applications ? References
410  0$aAdvances in applied linguistics.
606   $aDiscourse analysis, Literary
606   $2linguistics
606   $aLanguage and languages$xStyle
606   $aLiterary form
606   $aEnglish language$xStudy and teaching
615  0$aDiscourse analysis, Literary.
615  0$aLanguage and languages$xStyle.
615  0$aLiterary form.
615  0$aEnglish language$xStudy and teaching.
676   $a808/.001/4
700   $aBhatia$b V. K$g(Vijay Kumar),$f1942-$0325160
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