LEADER 07200oam 2200529 450 001 9910782790003321 005 20170523091616.0 010 $a1-283-40346-3 010 $a9786613403469 010 $a3-598-44026-X 024 7 $a10.1515/9783598440267 035 $a(OCoLC)527378495 035 $a(MiFhGG)GVRL2ERM 035 $a(EXLCZ)991000000000692172 100 $a20071101d2007 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 10$aLibrary management and marketing in a multicultural world $eProceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /$fedited by James L. Mullins 210 $aMu??nchen $cK.G. Saur$d2007 210 1$aMunchen, Germany :$cK.G. Saur,$d2007. 215 $a1 online resource (xvi, 366 pages) $cillustrations 225 1 $aIFLA publications ;$v125 300 $aDescription based upon print version of record. 311 $a3-598-22032-4 320 $aIncludes bibliographical references. 327 $t Frontmatter -- $tContents -- $tPreface -- $tLibrary Management and Marketing in a Multicultural World-Program -- $tWelcoming Address -- $tKeynote Addresses -- $tThink Globally, Act Locally-Manage Multiculturally -- $tGlimpses of the "Marketing Library and Information Services" -- $tI. Marketing Library Services to Students -- $tThe University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars -- $tThe Marketing of Library Services to the Marginalized -- $tMarketing Academic Library Resources and Information Services to International Students -- $tReaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore Students -- $tTarget the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students -- $tII. How to Organize and Promote Library Services -- $tDifferent Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study -- $tDealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion -- $tThe Impact of Health Informatization on the Organization and Administration of Medical Libraries in China -- $tHow to Promote Library Services: Academic Libraries in India -- $tLibrary Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD -- $tFrom Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China -- $tIII. Marketing Library Services to the General Public -- $tGlobalization and Library Management: Practical Ideas for Effective Strategic Methods -- $tIntercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona -- $tDynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- $tThe Public Library: Environment for the Formulation of Risk Indicators in the Information Society -- $tWith Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries -- $tBeyond Promotion-The Destination Library: The National Library of Singapore Case Story -- $tIV. Changing Libraries in a Multicultural World -- $tLibrarians' Professional Values and Perspectives in the Era of the Digital Library -- $tThink Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark -- $tThe Impact of Globalization on Library Management and Marketing -- $tDeveloping Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) -- $tV. Information Technology and Library Management and Marketing -- $tThe Library and Cultural Patterns in Lending Statistics -- $tUsing the Feedback Loop to Create a Marketing Campaign -- $tPerformance Measurement of Metadata Management -- $tThe Knowledge Society of Digital Librarians' Blogging Information Management 330 $aDie Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand. Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler Bedürfnisse in einer globalen Informationsgesellschaft als Herausforderung begreifen. Die Autoren nutzten unterschiedliche Herangehensweisen, um sowohl Trends, Chancen und Bedürfnisse zu identifizieren als auch die Effektivität und die Situation in Ländern wie Australien, Belgien, China, Dänemark, Griechenland, Indien, Pakistan, Spanien, den Vereinigten Staaten von Amerika und in anderen Teilen der Welt einzuschätzen. Einige Autoren beschreiben erfolgreiche Programme, die entworfen wurden, um Bibliotheken innerhalb einer Gesellschaftsgruppe, einer Nation oder einer akademischen Gemeinschaft zu fördern. Andere berichten über Trends und Veränderungen, die innerhalb der Nutzergemeinschaft stattfinden, und präsentieren Fallbeispiele von Reaktionen der Bibliotheken, diesen Herausforderungen und Chancen durch gezieltes Marketing und Management zu begegnen. 330 $aThe papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management. 410 0$aIFLA publications ;$v125. 606 $aLibrary administration$vCongresses 606 $aLibraries$xMarketing$vCongresses 615 0$aLibrary administration 615 0$aLibraries$xMarketing 676 $a025.1 686 $aAN 70000$2rvk 702 $aMullins$b James L.$f1949- 712 02$aInternational Federation of Library Associations and Institutions.$bManagement and Marketing Section. 712 12$aIFLA Management and Marketing Section Conference 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910782790003321 996 $aLibrary management and marketing in a multicultural world$93871749 997 $aUNINA