LEADER 04136nam 2200673Ia 450 001 9910782712503321 005 20230912141323.0 010 $a1-282-85454-2 010 $a9786612854545 010 $a0-7735-6664-3 024 7 $a10.1515/9780773566644 035 $a(CKB)1000000000713697 035 $a(OCoLC)180704113 035 $a(CaPaEBR)ebrary10135117 035 $a(SSID)ssj0000281599 035 $a(PQKBManifestationID)11224961 035 $a(PQKBTitleCode)TC0000281599 035 $a(PQKBWorkID)10306509 035 $a(PQKB)11780761 035 $a(CaPaEBR)400993 035 $a(CaBNvSL)jme00326537 035 $a(Au-PeEL)EBL3331115 035 $a(CaPaEBR)ebr10141787 035 $a(CaONFJC)MIL285454 035 $a(OCoLC)929121424 035 $a(DE-B1597)654768 035 $a(DE-B1597)9780773566644 035 $a(VaAlCD)20.500.12592/5216tc 035 $a(schport)gibson_crkn/2009-12-01/4/407571 035 $a(MiAaPQ)EBC3331115 035 $a(MiAaPQ)EBC3245387 035 $a(EXLCZ)991000000000713697 100 $a20060118d1997 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMad cows and mother's milk$b[electronic resource] $ethe perils of poor risk communication /$fWilliam Leiss and Douglas Powell 210 $aMontreal ;$aIthaca $cMcGill-Queen's University Press$d1997 215 $a1 online resource (321 p.) 311 $a0-7735-1618-2 320 $aIncludes bibliographical references and index. 327 $tFront Matter -- $tContents -- $tAcknowledgments -- $tWaiting for the Science -- $tMad Cows or Crazy Communications? -- $tA Diagnostic for Risk Communication Failures -- $tDioxins, or Chemical Stigmata -- $tHamburger Hell: Better Risk Communication for Better Health -- $tSilicone Breasts: The Implant Risk Controversy -- $tWaiting for the Regulators -- $tLost in Regulatory Space: rbst -- $tGene Escape,or the Pall of Silence over Plant Biotechnology Risk -- $tMother's Milk: Communicating the Risks of PCBS in Canada and the Far North -- $tTen Lessons -- $tAppendix -- $tNotes -- $tBibliography -- $tIndex 330 $aThe first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link between mad cow disease and Creuzfeldt-Jakob disease, the human equivalent, until increased scientific evidence and public pressure forced them to take action, resulting in the slaughter of more than one million cattle. The second study looks at what is commonly known as hamburger disease, caused by a virulent form of the E. coli bacterium, which has struck thousands and killed over thirty people in the last few years. Despite its widespread effects, it is unclear whether scientific knowledge on preventing the disease is reaching the public. Other case studies include the use of a genetically engineered hormone to increase milk production in cows, health risks associated with silicone breast implants, public controversies surrounding dioxins and PCBs, and the introduction of agricultural biotechnology. These case studies show that institutions routinely fail to communicate the scientific basis of various high-profile risks. These failures to inform the public make it difficult for governments, industry, and society to manage risk controversies sensibly and often result in massive costs. With its detailed analyses of specific risk management controversies, Mad Cows and Mother's Milk will help us avoid future mistakes. 606 $aHealth risk communication 606 $aHealth risk assessment 615 0$aHealth risk communication. 615 0$aHealth risk assessment. 676 $a363.1/072 700 $aLeiss$b William$f1939-$048748 701 $aPowell$b Douglas Alan$f1962-$01484597 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782712503321 996 $aMad cows and mother's milk$93703315 997 $aUNINA