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100   $a20080118d2008      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aStrategic communication for privatization, public-private partnerships, and private participation in infrastructure projects /$fDaniele Calabrese
210  1$aWashington, DC :$cWorld Bank,$d[2008]
210  4$dcopyright 2008.
215   $avii, 43 pages $cillustrations ;$d26 cm
225 0 $aWorld Bank working paper ;$vno. 139
300   $aDescription based upon print version of record.
311   $a0-8213-7499-0 
320   $aIncludes bibliographical references (p. 41-43).
327   $aContents; LIST OF TABLES; LIST OF FIGURES; LIST OF BOXES; Foreword; Acknowledgments; 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure?; 2. Strategic Communication Program Design: Analysisand Strategy; 3. The Structure of a Strategic Communication Program; 4. Conclusion; References
330   $aStrategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication
410  0$aWorld Bank e-Library.
606   $aCommunication in economic development
606   $aEconomic development projects$xManagement
606   $aPublic works$xManagement
606   $aPublic-private sector cooperation
615  0$aCommunication in economic development.
615  0$aEconomic development projects$xManagement.
615  0$aPublic works$xManagement.
615  0$aPublic-private sector cooperation.
676   $a338.9
700   $aCalabrese$b Daniele$01508844
801  0$bDLC
801  1$bDLC
801  2$bYDX
801  2$bYDXCP
801  2$bBTCTA
801  2$bBAKER
801  2$bCDX
801  2$bDLC
906   $aBOOK
912   $a9910782574803321
996   $aStrategic communication for privatization, public-private partnerships, and private participation in infrastructure projects$93740336
997   $aUNINA