LEADER 02870nam  2200589Ia 450 
001 9910782494503321
005 20230721033303.0
010   $a1-281-76081-1
010   $a9786611760816
010   $a1-84663-843-7
035   $a(CKB)1000000000554548
035   $a(EBL)361529
035   $a(OCoLC)560624177
035   $a(SSID)ssj0000465816
035   $a(PQKBManifestationID)11296498
035   $a(PQKBTitleCode)TC0000465816
035   $a(PQKBWorkID)10457101
035   $a(PQKB)10649967
035   $a(MiAaPQ)EBC361529
035   $a(Au-PeEL)EBL361529
035   $a(CaPaEBR)ebr10246195
035   $a(EXLCZ)991000000000554548
100   $a20081019d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aBrand management$b[electronic resource] /$fguest editors: Leslie de Chematony ... [et. al.]
210   $aBradford $cEmerald$d2008
215   $a1 online resource (185 p.)
225 1 $aEuropean journal of marketing ;$vv. 42, no. 5/6
300   $aDescription based upon print version of record.
311   $a1-84663-842-9 
320   $aIncludes bibliographical references.
327   $aCover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Principles of corporate rebranding; Positive and negative brand beliefs and brand defection/uptake; Who's who in brand communities - and why?; The attractiveness and connectedness of ruthless brands: the role of trust; Provenance associations as core values of place umbrella brands; Children's use of brand symbolism; Alternative perspectives on marketing and the place brand; Consumer perceptions of brand architecture in financial services; Employer branding and its influence on managers
327   $aDesired and perceived identities of fashion retailersUndesired self-image congruence in a low-involvement product context
330   $aThis e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area.
410  0$aEuropean journal of marketing ;$vv. 42, no. 5/6.
606   $aBranding (Marketing)$xManagement
606   $aMarketing
615  0$aBranding (Marketing)$xManagement.
615  0$aMarketing.
676   $a658.8
701   $aDe Chernatony$b L$g(Leslie)$0623393
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910782494503321
996   $aBrand management$93767150
997   $aUNINA