LEADER 03929nam 2200661 a 450 001 9910782398503321 005 20230912125034.0 010 $a1-281-76675-5 010 $a9786611766757 010 $a0-470-37835-2 035 $a(CKB)1000000000539706 035 $a(EBL)362077 035 $a(OCoLC)437224686 035 $a(SSID)ssj0000097819 035 $a(PQKBManifestationID)11121629 035 $a(PQKBTitleCode)TC0000097819 035 $a(PQKBWorkID)10120695 035 $a(PQKB)10640917 035 $a(Au-PeEL)EBL362077 035 $a(CaPaEBR)ebr10313716 035 $a(CaONFJC)MIL176675 035 $a(Au-PeEL)EBL7147305 035 $a(CaSebORM)9780787996598 035 $a(MiAaPQ)EBC362077 035 $a(MiAaPQ)EBC7147305 035 $a(EXLCZ)991000000000539706 100 $a20080508d2008 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced presentations by design$b[electronic resource] $ecreating communication that drives action /$fAndrew V. Abela 205 $a1st edition 210 $aSan Francisco $cPfeiffer$dc2008 215 $a1 online resource (219 p.) 225 1 $aPfeiffer essential resources for training and HR professionals 300 $a"An essential knowledge resource"--P. [4] of cover. 311 $a0-7879-9659-9 320 $aIncludes bibliographical references (p. 173-181) and index. 327 $aADVANCED PRESENTATIONS BY DESIGN: Creating Communication That Drives Action; Contents; Foreword; Acknowledgments; Introduction; Why Do We Need to Reinvent the Way We Design Presentations?; How to Reinvent Your Presentation: The Extreme Presentation Method; Where to Start...; How This Book Is Different from All Other Presentation Books; What This Book Is and Is Not-About; The Structure of This Book; Part I: POLITICS AND METRICS; Chapter 1: Understanding What Types of Communication Will Be Most Effective for Your Audience; Chapter 2: Setting a Measurable Objective for Your Presentation 327 $aPart II: LOGIC Chapter 3: Articulating the Audience's Business Problem and Your Proposed Solution to It; Chapter 4: Marshaling Your Evidence; Part III: RHETORIC; Chapter 5: Assembling the Anecdotes That Will Illustrate Your Evidence; Chapter 6: Sequencing Your Evidence; Part IV: GRAPHICS; Chapter 7: Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts; Chapter 8: Laying Out All the Elements on Each Page; Part V: POLITICS AND METRICS AGAIN; Chapter 9: Satisfying Your Stakeholders and Measuring Success; Chapter 10: Conclusion; Appendix A: Worksheets 327 $aAppendix B: Extreme Presentation Makeover Appendix C: Thirty-Six Layouts That Pass the Squint Test; Appendix D: Further Reading; Appendix E: 1,000 Good Books; References; Index; About the Author 330 $aAdvanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts. 410 0$aPfeiffer essential resources for training and HR professionals. 606 $aBusiness presentations 606 $aBusiness communication 615 0$aBusiness presentations. 615 0$aBusiness communication. 676 $a658.4/52 700 $aAbela$b Andrew V.$f1965-$01508241 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782398503321 996 $aAdvanced presentations by design$93739524 997 $aUNINA