LEADER 02871nam 2200625Ia 450 001 9910782345503321 005 20230721033231.0 010 $a1-281-76593-7 010 $a9786611765934 010 $a0-7546-8230-7 035 $a(CKB)1000000000552369 035 $a(EBL)438967 035 $a(OCoLC)471131352 035 $a(SSID)ssj0000137963 035 $a(PQKBManifestationID)11130109 035 $a(PQKBTitleCode)TC0000137963 035 $a(PQKBWorkID)10096915 035 $a(PQKB)10605233 035 $a(MiAaPQ)EBC438967 035 $a(Au-PeEL)EBL438967 035 $a(CaPaEBR)ebr10250446 035 $a(CaONFJC)MIL176593 035 $a(EXLCZ)991000000000552369 100 $a20070831d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe development of marketing management$b[electronic resource] $ethe case of the USA, c. 1910-1940 /$fKazuo Usui 210 $aAldershot, England ;$aBurlington, VT $cAshgate$dc2008 215 $a1 online resource (179 p.) 225 1 $aThe history of retailing and consumption 300 $aDescription based upon print version of record. 311 $a0-7546-0606-6 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers 327 $a6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index 330 $aThis book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments. 410 0$aHistory of retailing and consumption. 606 $aMarketing$zUnited States$xManagement$xHistory$y20th century 606 $aMarketing$zUnited States$xHistory$y20th century 606 $aMarketing$xManagement$vCase studies 615 0$aMarketing$xManagement$xHistory 615 0$aMarketing$xHistory 615 0$aMarketing$xManagement 676 $a658.8001 700 $aUsui$b Kazuo$f1953-$01468789 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782345503321 996 $aThe development of marketing management$93680127 997 $aUNINA