LEADER 04435nam 22006972 450 001 9910782211903321 005 20151005020620.0 010 $a1-107-19044-4 010 $a1-316-09877-X 010 $a1-281-79130-X 010 $a9786611791308 010 $a0-511-42940-1 010 $a0-511-51101-9 010 $a0-511-42821-9 010 $a0-511-42978-9 010 $a0-511-42760-3 010 $a0-511-42892-8 035 $a(CKB)1000000000550205 035 $a(EBL)358844 035 $a(OCoLC)437222476 035 $a(SSID)ssj0000203554 035 $a(PQKBManifestationID)11183240 035 $a(PQKBTitleCode)TC0000203554 035 $a(PQKBWorkID)10174046 035 $a(PQKB)10086779 035 $a(UkCbUP)CR9780511511011 035 $a(Au-PeEL)EBL358844 035 $a(CaPaEBR)ebr10250542 035 $a(CaONFJC)MIL179130 035 $a(MiAaPQ)EBC358844 035 $a(EXLCZ)991000000000550205 100 $a20090312d2008|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMission and money $eunderstanding the university /$fBurton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2008. 215 $a1 online resource (xv, 339 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-73574-2 311 $a0-521-51510-6 320 $aIncludes bibliographical references and index. 327 $g1$tAn Introduction to the Higher Education Industry$g1 --$g2$tThe Higher Education Business and the Business of Higher Education -- Now and Then$g9 --$g3$tIs Higher Education Becoming Increasingly Competitive?$g39 --$g4$tThe Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do$g58 --$g5$tTuition, Price Discrimination, and Financial Aid$g77 --$g6$tThe Place of Donations in Funding the Higher Education Industry$g102 --$g7$tEndowments and Their Management: Financing the Mission$g130 --$g8$tGenerating Revenue from Research and Patents$g149 --$g9$tOther Ways to Generate Revenue -- Wherever It May Be Found: Lobbying, the World Market, and Distance Education$g162 --$g10$tAdvertising, Branding, and Reputation$g175 --$g11$tAre Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty$g196 --$g12$tNot Quite an Ivory Tower: Schools Compete by Collaborating$g206 --$g13$tIntercollegiate Athletics: Money or Mission?$g218 --$g14$tMission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents?$g251 --$g15$tConcluding Remarks: What Are the Public Policy Issues?$g278. 330 $aMission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy. 517 3 $aMission & Money 606 $aUniversities and colleges$xFinance 606 $aEducation, Higher$xAims and objectives 615 0$aUniversities and colleges$xFinance. 615 0$aEducation, Higher$xAims and objectives. 676 $a378.44 700 $aWeisbrod$b Burton Allen$f1931-$0120731 702 $aBallou$b Jeffrey P.$f1971- 702 $aAsch$b Evelyn Diane$f1956- 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910782211903321 996 $aMission and money$93798987 997 $aUNINA