LEADER 05657nam 2200745 a 450 001 9910782120203321 005 20230617010844.0 010 $a1-281-87259-8 010 $a9786611872595 010 $a981-256-305-9 035 $a(CKB)1000000000537781 035 $a(EBL)1681538 035 $a(OCoLC)879025442 035 $a(SSID)ssj0000130803 035 $a(PQKBManifestationID)11159743 035 $a(PQKBTitleCode)TC0000130803 035 $a(PQKBWorkID)10084970 035 $a(PQKB)11357552 035 $a(MiAaPQ)EBC1681538 035 $a(WSP)00005551 035 $a(Au-PeEL)EBL1681538 035 $a(CaPaEBR)ebr10255887 035 $a(CaONFJC)MIL187259 035 $a(EXLCZ)991000000000537781 100 $a20060809d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCorporate cultures and global brands$b[electronic resource] /$fedited by Albrecht Rothacher 210 $aHackensack, New Jersey $cWorld Scientific Pub.$dc2004 215 $a1 online resource (279 p.) 300 $a"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. 311 $a981-238-856-7 320 $aIncludes bibliographical references. 327 $aContents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects 327 $aBibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" 327 $aCoke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit 327 $aHistory of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years 327 $aThe Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture 327 $aBibliography 330 $aThis interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolid 606 $aBrand name products$xManagement$vCongresses 606 $aBranding (Marketing)$vCongresses 606 $aCorporate culture$vCongresses 606 $aCorporate image$vCongresses 606 $aCompetition, International$vCongresses 610 1 $aComparative business cultures 610 1 $aGlobal brands 615 0$aBrand name products$xManagement 615 0$aBranding (Marketing) 615 0$aCorporate culture 615 0$aCorporate image 615 0$aCompetition, International 676 $a658.827 686 $a85.08$2bcl 701 $aRothacher$b Albrecht$0570913 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782120203321 996 $aCorporate cultures and global brands$93777920 997 $aUNINA