LEADER 00830nam0-22003251i-450- 001 990007845840403321 005 20080325155727.0 010 $a88-430-2157-5 035 $a000784584 035 $aFED01000784584 035 $a(Aleph)000784584FED01 035 $a000784584 100 $a20031218d2002----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay---a---001yy 200 1 $a<>attenzione$fFranca Stablum 210 $aRoma$cCarocci$d2002 215 $a112 p.$d20 cm 225 1 $a<>bussole$iPsicologia$v45 610 0 $aAttenzione 676 $a153.733$v21$zita 700 1$aStablum,$bFranca$0280977 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990007845840403321 952 $aP.1 PG 517$fFLFBC 959 $aFLFBC 996 $aAttenzione$9671594 997 $aUNINA LEADER 01092nam--2200373---450- 001 990001364110203316 005 20051006111722.0 035 $a000136411 035 $aUSA01000136411 035 $a(ALEPH)000136411USA01 035 $a000136411 100 $a20040123d1968----km-y0itay0103----ba 101 0 $afre 102 $aFR 105 $a||||||||001yy 200 1 $aTraitment de la dyslexie$ea l'usage des parents, des instituteurs et des reeducateurs$fArlette Bourcier 210 $aParis$cEditions ESF$d1968 215 $a190 p.$d24 cm. 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aLogopatie$xInfanzia$xTerapia 676 $a618.92855 700 1$aBOURCIER,$bArlette$0160890 801 0$aIT$bsalbc$gISBD 912 $a990001364110203316 951 $aII.4. 2873(VI C 1725)$b34750 L.M.$cVI C 959 $aBK 969 $aUMA 979 $aSIAV4$b10$c20040123$lUSA01$h1033 979 $aPATRY$b90$c20040406$lUSA01$h1736 979 $aCOPAT3$b90$c20051006$lUSA01$h1117 996 $aTraitment de la dyslexie$9932397 997 $aUNISA LEADER 03601nam 2200625 a 450 001 9910781960503321 005 20230802004113.0 010 $a1-283-31608-0 010 $a9786613316080 010 $a1-118-17594-8 010 $a1-118-17596-4 035 $a(CKB)2550000000057659 035 $a(EBL)817468 035 $a(OCoLC)765131253 035 $a(SSID)ssj0000534613 035 $a(PQKBManifestationID)12166961 035 $a(PQKBTitleCode)TC0000534613 035 $a(PQKBWorkID)10518141 035 $a(PQKB)10832118 035 $a(MiAaPQ)EBC817468 035 $a(Au-PeEL)EBL817468 035 $a(CaPaEBR)ebr10506279 035 $a(CaONFJC)MIL331608 035 $a(EXLCZ)992550000000057659 100 $a20110715d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrainfluence$b[electronic resource] $e100 ways to persuade and convince customers with neuromarketing /$fRoger Dooley 210 $aHoboken, N.J. $cWiley$dc2012 215 $a1 online resource (306 p.) 300 $aDescription based upon print version of record. 311 $a1-118-11336-5 320 $aIncludes bibliographical references and index. 327 $asection 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. 330 $a"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--$cProvided by publisher. 606 $aNeuromarketing 606 $aMarketing$xPsychological aspects 606 $aAdvertising$xPsychological aspects 606 $aConsumers$xPsychology 615 0$aNeuromarketing. 615 0$aMarketing$xPsychological aspects. 615 0$aAdvertising$xPsychological aspects. 615 0$aConsumers$xPsychology. 676 $a658.8001/9 700 $aDooley$b Roger$f1952-$01522011 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781960503321 996 $aBrainfluence$93761517 997 $aUNINA