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010   $a9786613302885
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100   $a20110203d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aI'll have what she's having$b[electronic resource] $emapping social behavior /$fAlex Bentley, Mark Earls, and Michael J. O'Brien ; foreword by John Maeda
210   $aCambridge, MA $cMIT Press$dc2011
215   $a1 online resource (160 p.)
225 1 $aSimplicity: design, technology, business, life
300   $aDescription based upon print version of record.
311   $a0-262-01615-X 
320   $aIncludes bibliographical references and index.
327   $aCover ; CONTENTS; FOREWORD; PREFACE: IN KATZ'S DELI; 1 OUT OF THE TREES; PLAYBOY AND THE PLEISTOCENE; THE FOREST FOR THE TREES: THE SOCIAL SIDE OF THINGS; ORGANIZING OUR THINKING AS TREES; 2 RULES OF THE GAME; 3 COPYING BRAIN, SOCIAL MIND; MORE REALLY IS DIFFERENT; WHY COPY?; THE SOCIAL BRAIN: ORGANIZED IN TREES; THE SOCIAL MIND AND COLLECTIVE MEMORY; 4 SOCIAL LEARNING, EN MASSE; MODELS OF SOCIAL DIFFUSION; ANYONE FOR "LESS NUANCED"?; WHY "COLD FUSION" IS DIFFERENT; THE IDEA AND THE VIRUS; HEARD THAT NAME BEFORE?; TRADITIONS; 5 CASCADES; UNINTENDED CASCADES; "IMPACT" CASCADES
327   $aNOT SOLID GROUNDTHINGS GET COMPLEX; WHEN POWER LAWS CASCADED; AVALANCHES AND WILDFIRES; CASCADES IN HIGHLY CONNECTED NETWORKS; TREES, AGAIN; LEARNING FROM CASCADES; 6 WHEN IN DOUBT, COPY; EXTENDING THE GAME; LONG TAILS; COPYCATS; HOW ARE PEOPLE COPYING?; 7 MAPPING COLLECTIVE BEHAVIOR; A MAP WITH FOUR REGIONS; THE AGE OF "WHAT SHE'S HAVING"; BACK IN THE DELI; BIBLIOGRAPHY; INDEX
410  0$aSimplicity (Cambridge, Mass.)
606   $aSocial learning
606   $aSocial interaction
606   $aSocial psychology
615  0$aSocial learning.
615  0$aSocial interaction.
615  0$aSocial psychology.
676   $a303.3/2
701   $aBentley$b R. Alexander$f1970-$01492414
701   $aEarls$b Mark$0438141
701   $aO'Brien$b Michael J$g(Michael John),$f1950-$0181861
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910781874703321
996   $aI'll have what she's having$93714926
997   $aUNINA