LEADER 04784nam 2200925 a 450 001 9910781839503321 005 20221107221444.0 010 $a0-8147-4362-5 010 $a0-8147-4302-1 024 7 $a10.18574/nyu/9780814743621 035 $a(CKB)1000000000484998 035 $a(dli)HEB08237 035 $a(SSID)ssj0000169820 035 $a(PQKBManifestationID)11924679 035 $a(PQKBTitleCode)TC0000169820 035 $a(PQKBWorkID)10203652 035 $a(PQKB)11788829 035 $a(MiAaPQ)EBC865569 035 $a(OCoLC)213815678 035 $a(MdBmJHUP)muse10726 035 $a(Au-PeEL)EBL865569 035 $a(CaPaEBR)ebr10300406 035 $a(OCoLC)779828126 035 $a(DE-B1597)548018 035 $a(DE-B1597)9780814743621 035 $a(MiU)KOHA0000000000000000002834 035 $a(EXLCZ)991000000000484998 100 $a20070710d2008 uy 0 101 0 $aeng 135 $aurmnummmmuuuu 181 $ctxt 182 $cc 183 $acr 200 10$aHeartland TV$b[electronic resource] $eprime time television and the struggle for U.S. identity /$fVictoria E. Johnson 210 $aNew York $cNew York University Press$dc2008 215 $a1 online resource (x, 262 p. ) $cill. ; 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8147-4292-0 311 $a0-8147-4293-9 320 $aIncludes bibliographical references and index. 327 $aIntroduction: TV, the heartland myth, and the value of cultural populism -- "Essential, desirable, and possible markets": broadcasting midwestern tastes and values -- Square dancing and champagne music: regional aesthetics and Middle America -- "Strictly conventional and moral": CBS Reports in Webster Groves -- "You're gonna make it after all!": the urbane Midwest in MTM Productions' "quality" comedies -- "There is no 'Dayton chic'": queering the Midwest in Roseanne, Ellen, and The Ellen Show -- Fertility among the ruins: reconstituting the traumatized heartland -- Epilogue: Red state, blue state, purple heartland. 330 $aWinner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book AwardThe Midwest of popular imagination is a "Heartland" characterized by traditional cultural values and mass market dispositions. Whether cast positively -; as authentic, pastoral, populist, hardworking, and all-American-or negatively-as backward, narrow?minded, unsophisticated, conservative, and out-of-touch-the myth of the Heartland endures.Heartland TV examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth. Victoria E. Johnson investigates how the "square" image of the heartland has been ritually recuperated on prime time television, from The Lawrence Welk Show in the 1950s, to documentary specials in the 1960s, to The Mary Tyler Moore Show in the 1970s, to Ellen in the 1990s. She also examines news specials on the Oklahoma City bombing to reveal how that city has been inscribed as the epitome of a timeless, pastoral heartland, and concludes with an analysis of network branding practices and appeals to an imagined "red state" audience.Johnson argues that non-white, queer, and urban culture is consistently erased from depictions of the Midwest in order to reinforce its "reassuring" image as white and straight. Through analyses of policy, industry discourse, and case studies of specific shows, Heartland TV exposes the cultural function of the Midwest as a site of national transference and disavowal with regard to race, sexuality, and citizenship ideals. 410 0$aACLS Humanities E-Book. 606 $aTelevision broadcasting of news$zUnited States 607 $aMiddle West$xOn television 607 $aMiddle West$xPress coverage$zUnited States 610 $aJohnson. 610 $aMidwest. 610 $aThrough. 610 $aanalyses. 610 $acase. 610 $acitizenship. 610 $acultural. 610 $adisavowal. 610 $adiscourse. 610 $aexposes. 610 $afunction. 610 $aideals. 610 $aindustry. 610 $anational. 610 $apolicy. 610 $arace. 610 $aregard. 610 $asexuality. 610 $ashows. 610 $asite. 610 $aspecific. 610 $astudies. 610 $atransference. 610 $awith. 615 0$aTelevision broadcasting of news 676 $a791.43/6277 700 $aJohnson$b Victoria E$01020860 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781839503321 996 $aHeartland TV$92416386 997 $aUNINA