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100   $a20071023d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAlternative medicine?$b[electronic resource] $ea history /$fRoberta Bivins
210   $aOxford ;$aNew York $cOxford University Press$d2007
215   $a1 online resource (369 p.)
300   $aDescription based upon print version of record.
311   $a0-19-921887-0 
311   $a0-19-954376-3 
320   $aIncludes bibliographical references and index.
327   $aCover Page; Title Page; Copyright Page; dedication; Contents; LIST OF ILLUSTRATIONS; Introduction: 'Rival Systems of Medicine'?; 1. 'What is this Burning?'; 2. Health and The New Science'; 3. 'The Chinese Have a Great Deal of Wit'; 4. With our Western Brethren, the Case Seems to be Quite Different'; Conclusion: Pragmatism, Pluralism, and the (Im)Patient-Consumer; FURTHER READING; NOTES; INDEX
330   $aWalk into the local health food shop or pick up today's paper and the chances are that you'll see adverts for acupuncture and herbal medicine, hypnotists and homeopaths. Some doctors and scientists mourn the lost lustre of mainstream medicine and complain about a new breed of 'irrational' consumer. But what exactly is 'alternative' medicine? Is the astonishing popularity of alternative and multicultural medicine really such a recent development? And, given the success story of modern biomedical science, why are alternative and traditional treatments now so fashionable? Has the impersonal chill
606   $aAlternative medicine$xHistory
615  0$aAlternative medicine$xHistory.
676   $a615.509
700   $aBivins$b Roberta E.$f1970-$0693278
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906   $aBOOK
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