LEADER 03823nam 22007451 450 001 9910781773303321 005 20110224100614.0 010 $a1-62892-780-1 010 $a1-283-27131-1 010 $a9786613271310 010 $a0-8264-3466-5 024 7 $a10.5040/9781628927801 035 $a(CKB)2550000000044756 035 $a(EBL)766098 035 $a(OCoLC)741691701 035 $a(SSID)ssj0000520851 035 $a(PQKBManifestationID)11361206 035 $a(PQKBTitleCode)TC0000520851 035 $a(PQKBWorkID)10514673 035 $a(PQKB)11180982 035 $a(MiAaPQ)EBC766098 035 $a(Au-PeEL)EBL766098 035 $a(CaPaEBR)ebr10495235 035 $a(CaONFJC)MIL327131 035 $a(OCoLC)893335739 035 $a(UtOrBLW)bpp09258119 035 $a(EXLCZ)992550000000044756 100 $a20150227d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAmerica through the eyes of China and India $etelevision, identity, and intercultural communication in a changing world /$fEdward D. Sherman 210 1$aNew York :$cContinuum,$d2010. 215 $a1 online resource (178 p.) 300 $aDescription based upon print version of record. 311 $a0-8264-2270-5 311 $a0-8264-3092-9 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- Globalization, culture, and identity: oh my! -- Watching tv is good for you -- A slow boat to China -- (Not) watching TV in China -- A passage to India -- Watching TV in India -- This is America -- Ignore your mother, talk to strangers -- Conclusion. 330 $a"America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like The OC to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities. America Through the Eyes of China and India explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity."--Bloomsbury Publishing. 606 $aIntercultural communication$zChina 606 $aIntercultural communication$zIndia 606 $aIntercultural communication$zUnited States 606 $aTelevision broadcasting$xSocial aspects$zChina 606 $aTelevision broadcasting$xSocial aspects$zIndia 606 $aTelevision programs$zUnited States$xInfluence 606 $2Television 607 $aChina$xCivilization$xAmerican influences 607 $aIndia$xCivilization$xAmerican influences 615 0$aIntercultural communication 615 0$aIntercultural communication 615 0$aIntercultural communication 615 0$aTelevision broadcasting$xSocial aspects 615 0$aTelevision broadcasting$xSocial aspects 615 0$aTelevision programs$xInfluence. 676 $a384.55 700 $aSherman$b Edward D.$01581586 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910781773303321 996 $aAmerica through the eyes of China and India$93863174 997 $aUNINA