LEADER 01085nam--2200385---450- 001 990005827480203316 005 20130410133707.0 010 $a88-548-0080-5 035 $a000582748 035 $aUSA01000582748 035 $a(ALEPH)000582748USA01 035 $a000582748 100 $a20130410d2005----km-y0itay50------ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aCultura scientifica degli antichi$fMariano Malavolta 210 $aRoma$cAracne$d2005 215 $a170 p.$d24 cm 225 2 $aA10$v132 410 0$12001$aA10$v132 454 1$12001 606 0 $aScienza$xStoria$2BNCF 676 $a509.3 700 1$aMALAVOLTA,$bMariano$0616712 801 0$aIT$bsalbc$gISBD 912 $a990005827480203316 951 $aII.6. 1512$b239956 L.M.$cII.6.$d00291792 951 $aII.6. 1512 a$b239957 L.M.$cII.6.$d00291789 959 $aBK 969 $aUMA 979 $aALESSANDRA$b90$c20130410$lUSA01$h1322 979 $aALESSANDRA$b90$c20130410$lUSA01$h1337 996 $aCultura scientifica degli antichi$91088048 997 $aUNISA LEADER 05209oam 2200709Ma 450 001 9910781517503321 005 20190503073401.0 010 $a0-262-30038-9 010 $a1-283-42077-5 010 $a9786613420770 010 $a0-262-30117-2 035 $a(CKB)2550000000075152 035 $a(EBL)3339349 035 $a(SSID)ssj0000570736 035 $a(PQKBManifestationID)11404312 035 $a(PQKBTitleCode)TC0000570736 035 $a(PQKBWorkID)10611106 035 $a(PQKB)10886378 035 $a(StDuBDS)EDZ0000130703 035 $a(MiAaPQ)EBC3339349 035 $a(OCoLC)774295502$z(OCoLC)775992317$z(OCoLC)817055257$z(OCoLC)838809753$z(OCoLC)961493034$z(OCoLC)962647353$z(OCoLC)988414873$z(OCoLC)991996964$z(OCoLC)1037938404$z(OCoLC)1038664473$z(OCoLC)1055369626$z(OCoLC)1065717253$z(OCoLC)1081286861 035 $a(OCoLC-P)774295502 035 $a(MaCbMITP)8238 035 $a(Au-PeEL)EBL3339349 035 $a(CaPaEBR)ebr10520611 035 $a(CaONFJC)MIL342077 035 $a(OCoLC)774295502 035 $a(EXLCZ)992550000000075152 100 $a20110603d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGurus and oracles $ethe marketing of information /$fMiklos Sarvary 210 $aCambridge, Mass. $cMIT Press$dİ2012 215 $a1 online resource (193 p.) 300 $aDescription based upon print version of record. 311 $a0-262-01694-X 320 $aIncludes bibliographical references and index. 327 $aContents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time 327 $aIgnorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge 327 $aThe Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds 327 $aFrom Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 327 $a9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index 330 8 $aIn this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them. 606 $aInformation services industry 606 $aInformation networks 606 $aInformation technology 610 $aBUSINESS/Marketing 610 $aINFORMATION SCIENCE/Technology & Policy 615 0$aInformation services industry. 615 0$aInformation networks. 615 0$aInformation technology. 676 $a001.068/8 700 $aSarvary$b M$g(Miklos)$01513640 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910781517503321 996 $aGurus and oracles$93748244 997 $aUNINA