LEADER 03873nam 2200673 a 450 001 9910781508803321 005 20230725050900.0 010 $a0-292-73483-2 024 7 $a10.7560/723863 035 $a(CKB)2550000000041610 035 $a(CaPaEBR)ebrary10485556 035 $a(SSID)ssj0000524029 035 $a(PQKBManifestationID)11340876 035 $a(PQKBTitleCode)TC0000524029 035 $a(PQKBWorkID)10545595 035 $a(PQKB)11127670 035 $a(MiAaPQ)EBC3443549 035 $a(MdBmJHUP)muse4706 035 $a(OCoLC)741751216 035 $a(Au-PeEL)EBL3443549 035 $a(CaPaEBR)ebr10485556 035 $a(OCoLC)679936697 035 $a(DE-B1597)587252 035 $a(DE-B1597)9780292734838 035 $a(EXLCZ)992550000000041610 100 $a20110124d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMaking up the difference$b[electronic resource] $ewomen, beauty, and direct selling in Ecuador /$fErynn Masi de Casanova 205 $a1st ed. 210 $aAustin $cUniversity of Texas Press$dc2011 215 $a1 online resource (262 p.) 225 1 $aLouann Atkins Temple women & culture series ;$vbk. 25 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-292-72386-5 320 $aIncludes bibliographical references (p. 221-228) and index. 327 $apt. 1. Gender relations : women, men, and work -- pt. 2. The look : images of beauty, professionalism, and success -- pt. 3. Direct selling in context : careers and consumption. 330 $aGlobalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries. 410 0$aLouann Atkins Temple women & culture series ;$vbk. 25. 606 $aDirect selling$zEcuador 606 $aWomen$xEmployment$zEcuador 606 $aWomen$zEcuador$xEconomic conditions 606 $aCosmetics industry$zEcuador 615 0$aDirect selling 615 0$aWomen$xEmployment 615 0$aWomen$xEconomic conditions. 615 0$aCosmetics industry 676 $a381/.456685509866 700 $aCasanova$b Erynn Masi de$f1977-$01513585 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781508803321 996 $aMaking up the difference$93748160 997 $aUNINA