LEADER 05609nam 2200745Ia 450 001 9910781446303321 005 20200520144314.0 010 $a1-118-17013-X 010 $a1-299-31433-3 010 $a1-118-17012-1 035 $a(CKB)2550000000064791 035 $a(EBL)817436 035 $a(OCoLC)769156447 035 $a(SSID)ssj0000565586 035 $a(PQKBManifestationID)11391974 035 $a(PQKBTitleCode)TC0000565586 035 $a(PQKBWorkID)10528957 035 $a(PQKB)11692804 035 $a(WaSeSS)IndRDA00116229 035 $a(Au-PeEL)EBL817436 035 $a(CaPaEBR)ebr10510352 035 $a(CaONFJC)MIL462683 035 $a(CaSebORM)9781118170120 035 $a(MiAaPQ)EBC817436 035 $a(EXLCZ)992550000000064791 100 $a20110715d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEdison in the boardroom, revisited$b[electronic resource] $ehow leading companies realize value from their intellectual assets /$fSuzanne S. Harrison, Patrick H. Sullivan 205 $a2nd ed. 210 $aHoboken, NJ $cWiley$dc2012 215 $a1 online resource (271 p.) 225 1 $aIntellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics 300 $aPrev. ed. entered under: Davis, Julie L. 311 $a1-118-00453-1 320 $aIncludes bibliographical references and index. 327 $aEdison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property; Contents; Acknowledgments; Chapter 1: Introduction; Why Update Edison in the Boardroom?; A Brief History; The Edison Mind-Set; The Intellectual Property Management System; Summary; Chapter 2: The Changing Environment for IP Management; The Rise of the NPE (Nonpracticing Entity); Technology Convergence; The Arrival of the Chief Intellectual Property Officer (CIPO); The Globalization of Business; The Changing Legal Environment; The Continuing Lack of a Formal IP Marketplace 327 $aThe Rise of the IP Investor Summary; Chapter 3: Level One: Defend Position; What Level One Companies Are Trying to Accomplish; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer; Best Practices for Level One: Defend Position; Summary; Chapter 4: Level Two: Manage Costs; What Level Two Companies Are Trying to Accomplish; Best Practices for Level Two: Manage Costs; Summary; Chapter 5: Level Three: Capture Value; What Level Three Companies Are Trying to Accomplish; Best Practices for Level Three: Capture Value; Summary; Chapter 6: Level Four: Synthesize Opportunities 327 $aWhat Level Four Companies Are Trying to Accomplish Best Practices for Level Four: Synthesize Opportunities; Summary; Chapter 7: Level Five: Shape the Future; What Level Five Companies Are Trying to Accomplish; The Characteristics of the Future; The Characteristics of Sustainable Corporations; Best Practices for Level Five: Shape the Future; Summary; Chapter 8: What to Do When You're Not on the Pyramid; Is My Company on the Pyramid?; Is My Company a Candidate for the Edison Pyramid?; Characterizing IP-Indifferent Companies; How Companies Can Destroy Value; Moving toward the Edison Hierarchy 327 $aSummary Chapter 9: The Procter & Gamble Journey; Beyond Make and Sell; Out-Licensing Technology; Additional Growth via Effective Policy Changes; Reinventing and Integrating Trademarks and Brands; Looking Externally; IP as an Enabler to Innovation; Looking Forward; Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years; Recognition of Value of IP Rights; Developments in Patent Law; Developments in Copyright Law; Developments in Trademark Law; Appendix B: The Rise of Patent Aggregators; Terminology; Background; Valuation of Patents in the Aggregation Context 327 $aClassification Based on Business ModelIntellectual Ventures; Patent Aggregators: Good or Bad; Future Aggregator Ecosystem Directions; Appendix C: A Closer Look at IP Damages; Patent Damages; Entire Market Value Rule; The Road Ahead; Notes; About the Authors; Index 330 $aA revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an 410 0$aIntellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics 606 $aCorporations$xValuation 606 $aIntellectual capital 606 $aResearch, Industrial$xEconomic aspects 606 $aTechnological innovations$xEconomic aspects 615 0$aCorporations$xValuation. 615 0$aIntellectual capital. 615 0$aResearch, Industrial$xEconomic aspects. 615 0$aTechnological innovations$xEconomic aspects. 676 $a658.4/038 700 $aHarrison$b Suzanne S$01526887 701 $aSullivan$b Patrick H$0145191 701 $aDavis$b Julie L$01491510 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781446303321 996 $aEdison in the boardroom, revisited$93769273 997 $aUNINA