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010   $a9786613358516
010   $a90-272-7693-5
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100   $a19930831d1993      uy             0
101 0 $aeng
135   $aur|n|---|||||
200 10$aSigns, dialogue, and ideology$b[electronic resource] /$fAugusto Ponzio ; edited and translated from Italian by Susan Petrilli
210   $aAmsterdam ;$aPhiladelphia $cJ. Benjamins$d1993
215   $a1 online resource (203 p.)
225 1 $aCritical theory,$x0920-3060 ;$vv. 11
300   $aEjemplar de Humanidades: Legado Iris Zavala
300   $aDescription based upon print version of record.
311   $a90-272-2421-8 
320   $aIncludes bibliographical references and indexes.
327   $aSIGNS, DIALOGUE AND IDEOLOGY; Editorial page; Title page; Copyright page; Table of Contents; Foreword; Notes; CHAPTER 1. Introduction to the Critique of Subjectivity and its Signs; CHAPTER 2. The Philosophy of Language as a Critique of the Semiotics of Equal Exchange; 2.1 Commodities and Messages; 2.2 Exchange in Alice's World (with Susan Petrilli); CHAPTER 3. Semiosis, Referent and Sign Production in a Theory of Semiotics; 3.1 Communication and Signification; 3.2 Meaning and Referent; 3.3 Sign Production and Ideology; 3.4 Extending the Boundaries of Semiotics
327   $aCHAPTER 4. Dia-logic, Sense and Ideology: Peirce, Morris, Rossi-Landi, Schaff, Bakhtin4.1 Beyond the Semiotics of Equal Exchange; 4.2 On Language as Work and Trade; 4.3 Peirce's and Morris's Categories for a Semiotics of Ideology; 4.4 Schaffs Analysis of Ideology; 4.5 Peirce's Semiotics and Medieval Logic: Sign and Referent(with Susan Petrilli); a. Significatio and acceptio; b. Suppositio and copulatio; c. Significatio and meaning; d. Suppositio and significatio; 4.6 Sign and Sense in Mikhail Bakhtin; 4.7 The Factor of Ideology; 4.8 The War of Sense: Dialogue and Ideology
327   $aCHAPTER 5. Identity and Otherness in Communication and Culture5.1 Humanism of the Other Man in Bakhtin and Levinas; 5.2 Orality and Writing in Bakhtin and Levinas; 5.3 Bakhtin's Otherness and the Search for Identity in Europe Today; 5.4 Quietude and Silence Between Signs and Nonsigns; References; Index of names; Subject Index
330   $aSigns, Dialogue and Ideology illustrates and critically examines - both historically and theoretically - the current state of semiotic discourse from Peirce to Bakhtin, through Saussure, Levinas, Schaff and Rossi-Landi to modern semioticians such as Umberto Eco.Ponzio is in search of a method to construct an appropriate language to talk about signs and ideology in this "end of ideology" era. Ponzio aims at an orientation in semiotics based on dialogism and interpretation by calling attention to the widespread transition from the semiotics of decodification to the semiotics of interpreta
410  0$aCritical theory ;$vv. 11.
606   $aSemio?tica
606   $aIdeologi?as
606   $aSemiotics
606   $aIdeology
606   $aIdentity (Philosophical concept)
615 04$aSemio?tica
615 04$aIdeologi?as
615  0$aSemiotics.
615  0$aIdeology.
615  0$aIdentity (Philosophical concept)
676   $a302.2
700   $aPonzio$b Augusto$049113
701   $aPetrilli$b Susan$0148830
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906   $aBOOK
912   $a9910781419903321
996   $aSigns, dialogue, and ideology$93779383
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