LEADER 02690nam 2200601 a 450 001 9910781386103321 005 20230725051827.0 010 $a9786613133847 010 $a1-283-13384-9 010 $a1-4399-0334-4 035 $a(CKB)2550000000032884 035 $a(EBL)686231 035 $a(OCoLC)719377497 035 $a(SSID)ssj0000516879 035 $a(PQKBManifestationID)11346891 035 $a(PQKBTitleCode)TC0000516879 035 $a(PQKBWorkID)10478017 035 $a(PQKB)11236248 035 $a(MiAaPQ)EBC686231 035 $a(MdBmJHUP)muse13417 035 $a(Au-PeEL)EBL686231 035 $a(CaPaEBR)ebr10466258 035 $a(CaONFJC)MIL313384 035 $a(EXLCZ)992550000000032884 100 $a20100819d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe persuasive power of campaign advertising$b[electronic resource] /$fTravis N. Ridout, Michael M. Franz 210 $aPhiladelphia $cTemple University Press$d2011 215 $a1 online resource (200 p.) 300 $aDescription based upon print version of record. 311 $a1-4399-0332-8 311 $a1-4399-0333-6 320 $aIncludes bibliographical references and index. 327 $aThe role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. 330 $aThe Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that ""go viral"" on the web-which often leads to their replaying 606 $aPolitical campaigns$zUnited States 606 $aAdvertising, Political$zUnited States 615 0$aPolitical campaigns 615 0$aAdvertising, Political 676 $a324.7/30973 700 $aRidout$b Travis N.$f1974-$01462372 701 $aFranz$b Michael M.$f1976-$01462373 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781386103321 996 $aThe persuasive power of campaign advertising$93671349 997 $aUNINA