LEADER 02191nam 22004693u 450 001 9910781384603321 005 20230207231414.0 010 $a1-283-07969-0 010 $a9786613079695 010 $a0-85785-142-X 035 $a(CKB)2550000000033252 035 $a(EBL)799554 035 $a(OCoLC)719377471 035 $a(MiAaPQ)EBC799554 035 $a(EXLCZ)992550000000033252 100 $a20130418d2010|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 200 10$aGlobal Denim$b[electronic resource] 210 $aOxford $cBerg Publishers$d2010 215 $a1 online resource (212 p.) 300 $aDescription based upon print version of record. 311 $a1-84788-631-0 311 $a1-84788-632-9 327 $aContents; Notes on Contributors; Introduction; 1 The Making of an American Icon; 2 Diverting Denim; 3 How Blue Jeans went Green; 4 The Limits of Jeans in Kannur, Kerala; 5 'Brazilian Jeans'; 6 Indigo Bodies; 7 Jeanealogies; 8 Carrot-cut Jeans; 9 The Jeans that Don't Fit; Index 330 $aOn any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans 606 $aCulture and globalization 606 $aDenim -- Social aspects 606 $aJeans (Clothing) -- Social aspects 615 4$aCulture and globalization. 615 4$aDenim -- Social aspects. 615 4$aJeans (Clothing) -- Social aspects. 676 $a306.4 700 $aMiller$b Daniel$0118348 701 $aWoodward$b Sophie$01090036 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910781384603321 996 $aGlobal Denim$93671335 997 $aUNINA