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181   $ctxt
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200 10$aInnovation and marketing in the video game industry$b[electronic resource] $eavoiding the performance trap /$fDavid Wesley and Gloria Barczak
210   $aFarnham [Surrey, England] $cGower$dc2010
215   $a1 online resource (281 p.)
300   $aDescription based upon print version of record.
311   $a0-566-09167-4 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; List of Figures; List of Tables; Preface; Introduction; 1 Shigeru Miyamoto and the Art of Donkey Kong; 2 Nintendo's Dark Age; 3 PlayStation Dreams; 4 Xbox Empire; 5 The Brain Age: Handheld Consoles and their Impact on Adult Gamers; 6 Rings of Death; 7 The PlayStation 3: Sony's "Supercomputer"; 8 Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience"; 9 The Wii Revolution; 10 Game Development and the Rise of Casual Games; 11 Guitar Hero Nation; Conclusion; Epilogue; Bibliography; Index
330   $aBased on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifie
606   $aVideo games industry
606   $aVideo games$xMarketing
615  0$aVideo games industry.
615  0$aVideo games$xMarketing.
676   $a794.8068/8
700   $aWesley$b David T. A$01471166
701   $aBarczak$b Gloria$01471167
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910781168603321
996   $aInnovation and marketing in the video game industry$93683342
997   $aUNINA