LEADER 01083nam a22002891i 4500
001 991000427099707536
005 20040828162639.0
008 040920s1997    it a||||||||||||||||ita  
020   $a8846403339
035   $ab13219200-39ule_inst
035   $aARCHE-116544$9ExL
040   $aSet. Economia$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l.
082 04$a658.827
100 1 $aAaker, David A.$0106703
245 10$aBrand equity :$bla gestione del valore della marca /$cDavid A. Aaker
260   $aMilano :$bF. Angeli,$cc1997
300   $a351 p. :$bill. ;$c22 cm
440  0$aImpresa comunicazione, mercato
500   $aTrad. di Marco Visentini, Roberto Merlini
650  4$aMarchi di fabbrica e di commercio
765 0 $tManaging brand equity
907   $a.b13219200$b02-04-14$c23-09-04
912   $a991000427099707536
945   $aLE025 ECO 658.8 AAK01.01$g1$i2025000156708$lle025$nC. 1$o-$pE26.00$q-$rl$s-  $t0$u24$v14$w24$x0$y.i13875358$z23-09-04
996   $aBrand equity$968954
997   $aUNISALENTO
998   $ale025$b23-09-04$cm$da  $e-$fita$git $h0$i1

LEADER 02874nam  2200685 a 450 
001 9910781164503321
005 20230207231159.0
010   $a1-84964-188-9
035   $a(CKB)2550000000013460
035   $a(StDuBDS)AH22933481
035   $a(SSID)ssj0000517350
035   $a(PQKBManifestationID)12232996
035   $a(PQKBTitleCode)TC0000517350
035   $a(PQKBWorkID)10487511
035   $a(PQKB)10103551
035   $a(SSID)ssj0000413264
035   $a(PQKBManifestationID)12121213
035   $a(PQKBTitleCode)TC0000413264
035   $a(PQKBWorkID)10380826
035   $a(PQKB)11482141
035   $a(MiAaPQ)EBC3386478
035   $a(Au-PeEL)EBL3386478
035   $a(CaPaEBR)ebr10480090
035   $a(CaONFJC)MIL987635
035   $a(OCoLC)654103904
035   $a(EXLCZ)992550000000013460
100   $a20110714d2010      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrute reality$b[electronic resource] $epower, discourse and the mediation of war /$fStuart Price
210   $aLondon $cPluto Press$d2010
215   $a1 online resource (240 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-7453-2080-5 
311   $a0-7453-2079-1 
320   $aIncludes bibliographical references and index.
330   $bBrute Reality is a fascinating analysis of the attempts by Western countries to justify their increasingly violent foreign-policy agendas and assert the contradictory interests of a transnational elite.Stuart Price provides a critical insight into a number of influential structures that have helped shape contemporary attitudes to warfare. The book contains a wealth of transcripts and media sources, including Channel Four's coverage of 9/11 and the rhetorical pronouncements of leading politicians. Beginning with the state of 'war' created after the September 11th attacks, Price follows the strategic adjustments begun during the Iraq adventure, and includes reference to the modifications in policy carried out during the Obama Presidency. Students of media, film and journalism will find this book an invaluable resource for the study of power, rhetoric, and mediation.
606   $aWar
606   $aMediation, International
606   $aPolitics and war
606   $aPower (Social sciences)
606   $aDiscussion
606   $aWar on Terrorism, 2001-2009
615  0$aWar.
615  0$aMediation, International.
615  0$aPolitics and war.
615  0$aPower (Social sciences)
615  0$aDiscussion.
615  0$aWar on Terrorism, 2001-2009.
700   $aPrice$b Stuart$01097840
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910781164503321
996   $aBrute reality$93683304
997   $aUNINA