LEADER 03199nam 22006133u 450 001 9910781102303321 005 20230126204000.0 010 $a1-119-20258-2 010 $a1-283-02771-2 010 $a9786613027719 010 $a1-118-06369-4 035 $a(CKB)2550000000031261 035 $a(EBL)661508 035 $a(OCoLC)705538520 035 $a(MiAaPQ)EBC661508 035 $a(EXLCZ)992550000000031261 100 $a20130418d2011|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 200 10$aAuditing Social Media$b[electronic resource] $eA Governance and Risk Guide 210 $aNew York $cWiley$d2011 215 $a1 online resource (209 p.) 300 $aDescription based upon print version of record. 311 $a1-118-06175-6 327 $aAuditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools 327 $aAppendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index 330 $aPractical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social m 606 $aBusiness enterprises - Computer networks 606 $aBusiness enterprises -- Computer networks 606 $aCustomer relations - Technological innovations 606 $aCustomer relations -- Technological innovations 606 $aInternet marketing 606 $aInternet marketing 606 $aSocial media 606 $aSocial media 615 4$aBusiness enterprises - Computer networks. 615 4$aBusiness enterprises -- Computer networks. 615 4$aCustomer relations - Technological innovations. 615 4$aCustomer relations -- Technological innovations. 615 4$aInternet marketing. 615 4$aInternet marketing. 615 4$aSocial media. 615 4$aSocial media. 676 $a004.682 676 $a658.8/72 700 $aScott$b Peter R$099685 701 $aJacka$b J. Mike$0882916 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910781102303321 996 $aAuditing Social Media$93730993 997 $aUNINA